Tag Archives: De Beers

GUEST COLUMN: Supporting millennial demand across the Forevermark network

Words by Forevermark chief operating officer, Nancy Liu Millennials represent the largest consumer market for diamond jewellery globally, spending more than US$25 billion on diamond jewellery in 2015 in the four largest consumer markets of the US, China, India and Japan. Most importantly, while millennials already express very strong demand for diamond jewellery and acquire

IIDGR streamlines diamond testing process with new device launch

The International Institute of Diamond Grading & Research (IIDGR), part of De Beers Group, has introduced an advanced synthetic screening device which allows users to test greater volumes of jewellery simultaneously.  The new device – the SYNTHdetect XL – is an advanced version of the company’s highly successful SYNTHdetect synthetic screening device launched last year.

REVEALED: Key buying habits of young diamond jewellery consumers

Gen Z and millennials present wide-ranging opportunities for the diamond industry, but their buying habits are unlike the generations before them. According to De Beers’ Diamond Insight Report, which was released this morning, the millennial and gen z generations combined accounted for two-thirds of global diamond jewellery sales in 2017, with the future of this

Gen Z and millennials now account for two-thirds of global diamond jewellery demand

The millennial and gen z generations combined accounted for two-thirds of global diamond jewellery sales in 2017, as diamond jewellery demand reached a new record high of US$82 billion (£62.8m). According to data published today by De Beers Group in its latest Diamond Insight Report, consumers currently aged 21 to 39, represent 29% of the

Lab-grown diamond producers question De Beers’ pricing strategy

De Beers is gearing up to launch its debut lab-grown diamond jewellery brand, Lightbox, this month, and rivals are questioning whether the proposed price plan is too low. While the date has not been confirmed, this month will see the industry giant official enter the man-made gems market, with a promise to offer consumers high-quality

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