De Grisogono chooses Net-A-Porter as the first global online-only platform to sell its jewellery and watches.
Luxury brand cuts jobs amid weak high jewellery sales
Swiss luxury jeweller de Grisogono has announced it will be cutting jobs after sales of its high-end jewellery felt short of expectations. According to Reuters, de Grisogono plans to cut 41 jobs – 31 positions in Switzerland out of a total of 104, and up to 10 worldwide. The brand, which was founded in 1993…
de Grisogono designs FIA Formula E Championship trophies
Luxury fine jewellery brand de Grisogono designed the trophies presented to winning drivers at the FIA Formula E Championship gala dinner. The event was held in London on July 3 at the British Museum where cocktails were served in the Sunken Cities: Egypt’s Lost Worlds exhibition. After 10 races over 10 months in four continents,…
de Grisogono acquires rare 404ct rough diamond
Luxury jewellery brand de Grisogono has acquired the rights to one the world’s largest and rarest rough diamonds ever discovered. De Grisogono founder and executive board memeber, Fawaz Gruosi, held a press conference in Dubai to announce the news with executive chairman of DMCC and chair of the Kimberley Process, Ahmed Bin Sulayem. To gain…
Mayfair boutique positions de Grisogono with the jewellery elite
De Grisogono has officially opened the doors to its new London flagship boutique in Mayfair. Located at 15a New Bond Street and spanning 85 square meters, the store features a new interiors concept developed by founder Fawaz Gruosi in collaboration with London interior architecture practice David Collins Studio. The new store concept expresses the “energy,…
De Grisogono collaborates with Traackr to support social media presence
Luxury jewellery brand De Grisogono has been using influencer marketing platform Traackr to support its presence and impact at high profile promotional events such as Cannes Film Festival. Traackr helped De Grisogono optimise event investments through live social content and influencer marketing which produced the right content, at the right time, for the right people.…
GUEST LIST: De Grisogono toasts Crazy Skull launch
Private cocktail reception to celebrate the brand’s diamond timepiece.
Robbery rocks De Grisogono’s Cannes party
Necklace worth millions taken despite presence of 80 security guards. De Grisogono has become the second victim of a high-value jewellery theft at this year’s Cannes Film Festival after a necklace worth €2 million (£1.7m) was taken during its party at Eden Roc. According to AFP thieves made off with a diamond necklace during the…
De Grisogono eyes China in expansion plans
Black diamond brands looks east for future new store openings. Fine jewellery brand de Grisogono, famed for its use of black diamonds, is set to move into the Asian market with store openings in China and Hong Kong. The brand currently operates 17 standalone stores – with three stores in Switzerland and two in Italy…
