Wednesday, December 8, 2021
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Diamond Producers Association presents major brand overhaul

The company will now be known as the ‘Natural Diamond Council’.

WFDB joins forces with DPA to counter “negative advertising” from lab-grown diamond sector

WFDB says the emergence of laboratory-grown diamonds in global markets has created an urgent need to clearly differentiate natural diamonds from created stones.

DPA appoints London-based head of external affairs and industry relations

The newly created position has been designed to help the diamond firm develop and implement its external engagement strategy.

Diamond Producers Association names new CEO

Lieberherr to step down at year end, with ex-Ralph Lauren marketing executive taking over the helm.

“No lab-grown diamond producer uses renewable energy,” DPA chief exec claims

Chief executive officer of the Diamond Producers Association, Jean-Marc Lieberherr, has claimed that no lab-grown diamond companies are using renewable energy. The remark came when...

Diamond Producers Association to push self-purchasing message during the Oscars  

DPA will target self-purchasing women during the highly-anticipated awards ceremony.

NAJ confirms UK’s position on diamond terminology amid media storm

The National Association of Jewellers has spoken out about its position on diamond terminology, follow recent publicity on the Federal Trade Commission's adjustments in...

INTERVIEW: Diamond Producers Association chief exec on the need for a diamond terminology guideline

Nine leading diamond industry organisations have joined forces to produce a diamond terminology guideline to help encourage full, fair and effective use of a...

VIDEO: DPA unveils Real is Rare campaign

The Diamond Produces Association (DPA) has launched its new Real is Rare campaign designed specifically to target millennial consumers. The new communications platform reinforces...

DPA targets millennials with ‘Real is Rare’ campaign

The Diamond Producers Association (DPA) unveiled a new marketing platform for diamonds during a special presentation to members of the jewellery industry at the...