Tag Archives: Diamond Producers Association

NAJ confirms UK’s position on diamond terminology amid media storm

The National Association of Jewellers has spoken out about its position on diamond terminology, follow recent publicity on the Federal Trade Commission’s adjustments in the US. Last month the FTC removed the word “natural” from its definition of diamond. In practice, this change enables lab-grown firms to claim their stones at 100% diamond, but they must

INTERVIEW: Diamond Producers Association chief exec on the need for a diamond terminology guideline

Nine leading diamond industry organisations have joined forces to produce a diamond terminology guideline to help encourage full, fair and effective use of a clear and accessible definition for diamonds, synthetics diamonds and imitations of diamonds by all sector bodies, organisations and traders. Together with leading diamond industry organisations (AWDC, CIBJO, DPA, GJEPC, IDI, IDMA,

VIDEO: DPA unveils Real is Rare campaign

The Diamond Produces Association (DPA) has launched its new Real is Rare campaign designed specifically to target millennial consumers. The new communications platform reinforces diamonds as a symbolic expression of emotional commitment guided by personal choice, not convention. “Millennials have spoken, and while they may not always follow the traditional paths and relationship rituals of

DPA targets millennials with ‘Real is Rare’ campaign

The Diamond Producers Association (DPA) unveiled a new marketing platform for diamonds during a special presentation to members of the jewellery industry at the recent JCK show. The DPA team, led by chief executive officer, Jean-Marc Lieberherr, outlined plans for the first category marketing campaign in over five years and the very first from the

Diamond Producers Association announces changes to marketing team

The Diamond Producers Association (DPA) has announced that Sally Morrison, managing director of marketing, will leave the organisation in May to pursue another professional opportunity. To ensure continuity of momentum in the DPA’s marketing activities, Michael Pace will join the organisation at the end of March as interim managing director of marketing, until a permanent

WFDB to launch Know Your Customer initiative in May

The World Federation of Diamond Bourses (WFDB) has taken further steps to refine its strategy going forward, announcing its Know Your Customer initiative will launch in May. This news was announced at the WFDB Asia Summit held in Seoul where presidents were hosted by the Korea Diamond Bourse. Here, the WFDB’s executive committee agreed on

WFDB endorses appointment of De Beers veteran to top diamond post

The World Federation of Diamond Bourses (WFDB) has publicly endorsed the announcement of Stephen Lussier as the new chairman of the Diamond Producers Association (DPA), following his appointment earlier this week. WFDB President Ernie Blom hailed Lussier’s arrival and said the DPA would benefit from his long experience in the diamond industry. “Stephen’s breadth of

Diamond Producers Association appoints Mother New York as marketing partner

The Diamond Producers Association (DPA) has announced the appointment of creative agency Mother New York as its global strategic marketing partner. Mother New York will collaborate with the DPA to uncover how the unique promise of diamonds can connect with a new generation. Jean­-Marc Lieberherr, chairman of the DPA, says: “Following the appointment of Sally

WFDB Presidents Meeting to hone in on new Diamond Producers Association

World Federation of Diamond Bourses president Ernie Blom hopes to use the upcoming Presidents Meeting in Tel Aviv to discuss the creation of the new Diamond Producers Association by world-leading mining companies. Blom commented: “I am looking forward to meeting some of the representatives of the mining firms. It is critical that the diamond firms