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Diamonfire to share online profit with retailers

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Partnership means 15% from web orders goes back to local stockists.Diamonfire has unveiled its UK e-commerce site, allowing customers to not only purchase from...

Diamonfire seals hot status with 300 stockists

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Brand celebrates milestone after just 12 months in UK market.Jewellery brand Diamonfire has reportedly won 300 stockists in the 12 months since it launched...

Diamonfire opens 32 new accounts at Jewellery Show

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Brand has been "overwhelmed" by retail response in just eight months.Diamonfire has reported an impressive rate of growth since launching in the UK last...

Edward Ferris on switching sides to wholesale

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Swag MD on the surprisingly rapid success of Diamonfire.Jeweller Swag has a good reputation as a retailer, but managing director Edward Ferris took the...
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