Iconic jewellery brand Tiffany & Co harnesses the power of its signature colour to drive traffic online. While other brands have colours associated with them, none have got a signature colour quite as impactful as Tiffany & Co’s hue. The trademark colour is instantly recognisable, with one marketing expert claiming: “Most brands would kill for…
Tresor Paris Black Friday sales up 119% on last year
Tresor Paris enjoyed a successful Black Friday weekend, reporting a 119% increase in sales. During the Black Friday weekend running from 27-30 November Tresor Paris sold thousands of products in the four day period. Tresor Paris’ online sales increased 119% compared to last year’s Black Friday, and resulted in the brand’s most successful sale day…
Digital marketing tricks to boost Christmas sales
ChannelAdvisor expert Zoe Ripley talks festive digital marketing. ChannelAdvisor international marketing director Zoe Ripley explains how jewellery retailers can make the most of digital marketing and social media to boost Christmas sales this year. Over the years, many consumers have started associating big brands’ Christmas adverts with the ‘official’ start to the festive season. Each…
John Lewis scoops mobile commerce number one spot
Department store crowned best for m-commerce above Argos and Amazon. Department store John Lewis offers the best consumer mobile shopping experience closely followed by Argos and Amazon UK, according to a new Mobile Commerce 2014 report by EPiServer. The annual study of the UK’s top 20 retailers, now in its third year, also revealed many…
Argento appoints digital marketing agency
Jewellery brand partners with 4Ps Marketing to optimise web presence. By Jessica Knowles Argento Jewellery has appointed a marketing agency to implement a search engine optimisation (SEO) strategy in order to increase targeted traffic to the brand’s website and boost jewellery sales. The company has joined forces with 4Ps Marketing which will support the online…
