Jewellers that put these tactics into practice can feel confident they are in a strong position to make the most out of shoppers willing to splash the cash online.
GUEST COLUMN: Expert tips on marketing to other jewellery businesses
Business to business marketing has its own nuances, however, you are still essentially marketing to consumers. Your audience will, of course, have their own agenda shaped by business requirements, focused perhaps on price, quality, ethics, process or speed. So, as with any marketing, the key is understanding your brand ‘vision’, aligning your campaigns with clear…
70% of consumers claim personalised services drive them to buy online
Customer engagement firm, Nosto, claims customers what stores to know more about them, in order for them to offer a personalised service online. During a session on enhancing the online shopping journey at a conference in London, head of customer success for the UK and IE at Nosto revealed that 80% of consumers want companies…
EXCLUSIVE VIDEO: Top tips for optimising online opportunities after report states jewellery industry needs a “digital shake up”
Last month, a research report by retail technology firm Cybertill revealed the jewellery industry is still not taking advantage of the digital revolution. While bricks and mortar still has a dominant place in jewellery retail, digital platforms do offer advantages that can bolster, rather than disrupt, business, and even encourage consumers to come into store…
H.Samuel heralds the start of Christmas with first ever digital campaign
National jewellery retailer H Samuel has launched an online advent calendar for Christmas as it aims to become a more digital-savvy business. This is the retailer’s first ever digital campaign, and it sees H Samuel adapt offline traditions for online to further increase its digital presence and brand visibility throughout the peak Christmas trading period.…
ROUNDTABLE DEBATE: How can the jewellery industry bolster business online?
Professional Jeweller editor Stacey Hailes sat down with digital-savvy members of the UK trade to discuss how companies can use online tools and channels to boost sales and build brand awareness… On the Panel: Diana Sherling (DS), founder, Lily Flo Jewellery Tamsin Ivy (TI), founder, Glitzbox Nimesh Thakrar (NT), co-founder, Banneya London Rose Swingler (RS),…
Editor’s View: “Online does not have to kill the bricks and mortar star”
They say video killed the radio star, but that’s not really true anymore, is it? Yes, when video first came out it caused a disruptive ripple to run throughout the radio industry. Some channels lost listeners, while others didn’t even survive long after, but those who embraced new innovations and inventions in the media arts…
TOP FIVE: Digital marketing tips from jewellery industry professionals
Professional Jeweller sat down with digital-savvy members of the UK jewellery industry to discuss how trade professionals can boost business and brand awareness online. While the full conversation will be published in the November Issue of Professional Jeweller, here are five top tips which came out of the conversations: Do not spread yourself too thinly When…
House of Fraser cuts digital team in effort to streamline operations
House of Fraser has reduced its digital team, making eight people redundant, as part of a wider restructuring scheme outlined in March which is designed to streamline its operations. Some of the functions of the eight online jobs that were cut have been outsourced to India, where the retailer’s IT department is based, reported Drapers. In…
Is Britain the best place to start and grow a digital business?
The UK government has set out a new strategy to make Britain the best place in the world to start and grow a digital business. The strategy includes new commitments to offer free digital skills training opportunities to millions of individuals, charities and businesses by 2020. This pledge is expected tackle barriers to technology adoption in…
