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‘Lockdown has accelerated jewellery sector’s digital appetite’

Digital initiatives created by suppliers during the pandemic to support retailer sell-through have greatly increased the industry’s chances of bouncing back from the challenges...

Fashion jewellery brands create digital community hubs to build customer relationships

Many have added a creative section to their websites to offer consumers something more than just products during the pandemic.

OPINON: Cross-platform consistency is key for jewellers in 2020

Integrating platforms will not only deliver a better customer journey but also increase revenues and cut costs, an expert reveals.

Pandora hires consultancy to measure impact of digital media on sales

Pandora has unveiled a new a partnership with the data consultancy Fifty-five, reports have said. The team at Fifty-five will work alongside Pandora’s in-house data...

TOP TIPS: Expert advice for jewellers looking to enhance the online customer experience

Jewellers that put these tactics into practice can feel confident they are in a strong position to make the most out of shoppers willing to splash the cash online.

GUEST COLUMN: Expert tips on marketing to other jewellery businesses

Business to business marketing has its own nuances, however, you are still essentially marketing to consumers. Your audience will, of course, have their own...

70% of consumers claim personalised services drive them to buy online

Customer engagement firm, Nosto, claims customers what stores to know more about them, in order for them to offer a personalised service online. During a...

EXCLUSIVE VIDEO: Top tips for optimising online opportunities after report states jewellery industry needs...

Last month, a research report by retail technology firm Cybertill revealed the jewellery industry is still not taking advantage of the digital revolution. While bricks...

H.Samuel heralds the start of Christmas with first ever digital campaign

National jewellery retailer H Samuel has launched an online advent calendar for Christmas as it aims to become a more digital-savvy business. This is the...

ROUNDTABLE DEBATE: How can the jewellery industry bolster business online?

Professional Jeweller editor Stacey Hailes sat down with digital-savvy members of the UK trade to discuss how companies can  use online tools and channels...