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EXCLUSIVE: Jeweller in diamond advertising dispute says it never received a single customer complaint

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Ethica Diamonds insists it complied fully with Advertising Standards Authority ruling but case highlights wider issues around the marketing of online diamond products in the UK

Advertising Standards Authority rules jewellers must provide ‘clarity’ over diamond origins

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Company Diotima claimed that Kinetique’s diamonds were made of substitute materials and therefore an advertisement for ‘diamonds’ was misleading to consumers
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