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WFDB joins forces with DPA to counter “negative advertising” from lab-grown diamond sector

WFDB says the emergence of laboratory-grown diamonds in global markets has created an urgent need to clearly differentiate natural diamonds from created stones.

DPA appoints London-based head of external affairs and industry relations

The newly created position has been designed to help the diamond firm develop and implement its external engagement strategy.

Diamond Producers Association names new CEO

Lieberherr to step down at year end, with ex-Ralph Lauren marketing executive taking over the helm.

“No lab-grown diamond producer uses renewable energy,” DPA chief exec claims

Chief executive officer of the Diamond Producers Association, Jean-Marc Lieberherr, has claimed that no lab-grown diamond companies are using renewable energy. The remark came when...

DPA reveals findings from independent report on the realities of modern mining

Report claims the world’s large-scale diamond producers infuse billions of dollars in benefits into communities, provide higher than national average wages and are working to minimise environmental impact

Presidium seeking industry reviewers for its solution to diamond identification issue

The SDS II is a portable option for companies that want to ensure the diamonds they sell are clearly identified as either mined or lab-grown.

NAJ partners with leading organisations to launch diamond terminology guideline

The National Association of Jewellers (NAJ) together with eight of the leading diamond industry organisations (AWDC, CIBJO, DPA, GJEPC, IDI, IDMA, WDC and WFDB)...

VIDEO: DPA unveils Real is Rare campaign

The Diamond Produces Association (DPA) has launched its new Real is Rare campaign designed specifically to target millennial consumers. The new communications platform reinforces...

Retail and marketing experts share top tips for reaching millennials

Millennials. Focused on quality, value and the theatre of shopping, they seek more than just a smile at the till. So what can the...

DPA targets millennials with ‘Real is Rare’ campaign

The Diamond Producers Association (DPA) unveiled a new marketing platform for diamonds during a special presentation to members of the jewellery industry at the...