Tag Archives: DPA

NAJ partners with leading organisations to launch diamond terminology guideline

NAJ partners with leading organisations to launch diamond terminology guideline

The National Association of Jewellers (NAJ) together with eight of the leading diamond industry organisations (AWDC, CIBJO, DPA, GJEPC, IDI, IDMA, WDC and WFDB) has launched a diamond terminology guideline to help encourage full, fair and effective use of a clear and accessible definition for diamonds, synthetics diamonds and imitations of diamonds by all sector

VIDEO: DPA unveils Real is Rare campaign

The Diamond Produces Association (DPA) has launched its new Real is Rare campaign designed specifically to target millennial consumers. The new communications platform reinforces diamonds as a symbolic expression of emotional commitment guided by personal choice, not convention. “Millennials have spoken, and while they may not always follow the traditional paths and relationship rituals of

Retail and marketing experts share top tips for reaching millennials

Millennials. Focused on quality, value and the theatre of shopping, they seek more than just a smile at the till. So what can the UK’s jewellers do to capture the attention and spend of this ever-more present set of customers? Retail experts and industry insiders share their top tips with Kathryn Bishop. Earlier this summer

DPA targets millennials with ‘Real is Rare’ campaign

The Diamond Producers Association (DPA) unveiled a new marketing platform for diamonds during a special presentation to members of the jewellery industry at the recent JCK show. The DPA team, led by chief executive officer, Jean-Marc Lieberherr, outlined plans for the first category marketing campaign in over five years and the very first from the

Diamond Producers Association announces changes to marketing team

The Diamond Producers Association (DPA) has announced that Sally Morrison, managing director of marketing, will leave the organisation in May to pursue another professional opportunity. To ensure continuity of momentum in the DPA’s marketing activities, Michael Pace will join the organisation at the end of March as interim managing director of marketing, until a permanent

WFDB endorses appointment of De Beers veteran to top diamond post

The World Federation of Diamond Bourses (WFDB) has publicly endorsed the announcement of Stephen Lussier as the new chairman of the Diamond Producers Association (DPA), following his appointment earlier this week. WFDB President Ernie Blom hailed Lussier’s arrival and said the DPA would benefit from his long experience in the diamond industry. “Stephen’s breadth of

Diamond Producers Association appoints Mother New York as marketing partner

The Diamond Producers Association (DPA) has announced the appointment of creative agency Mother New York as its global strategic marketing partner. Mother New York will collaborate with the DPA to uncover how the unique promise of diamonds can connect with a new generation. Jean­-Marc Lieberherr, chairman of the DPA, says: “Following the appointment of Sally