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Swag will disappear from the British high street as final store switches to Burrells...

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Family-run jeweller set to transform last remaining Swag boutique into a fourth Burrells.

BASEL Q&A: Edward Ferris, managing director, Burrells Jewellers

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Burrells Jewellers managing director, Edward Ferris, discusses his plans for Basel and what wowed him last year. Why is Baselworld an important date for your...

T & E Ferris shortlisted in the Surrey Super Growth awards 2016

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UK jewellery retailer company T & E Ferris has been nominated as a finalist in the Surrey Super Growth awards. The Surrey Super Growth Awards...

Swag hands Diamonfire distribution to the CMJ

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Swag Jewellers has handed over the distribution of CZ jewellery brand Diamonfire to the Company of Master Jewellers (CMJ). The former Diamonfire owners and distributors...

Swag moves to larger Staines premises

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UK independent jeweller Swag has moved to a larger store in the town of Staines, reopened to shoppers on January 6. After more than 25...

Swag partners with government initiative Your Parent Guide

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Independent jeweller Swag has announced a brand new partnership with government initiative, Your Parent Guide. Swag, the only small, independent, jewellery brand amongst the handful...

Swag to celebrate 25th anniversary of Staines store with pink party

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Swag Jewellers will celebrate the 25th anniversary of its store in Staines, Surrey, with a special 'pink party' for staff and and customers.  The event...

Hot 100 2013: Edward Ferris

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Driving the booming CZ brand Diamonfire into discerning UK retailers.Ed Ferris has made a huge leap in the past year, from retailer to distributor....

Pandora seasonal lines aid festive trading at Swag

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Ring sales show marked increase, but footfall described as sluggish.UK-wide family retailer Swag has reported mixed Christmas trading, with lower footfall across its various...

Edward Ferris on switching sides to wholesale

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Swag MD on the surprisingly rapid success of Diamonfire.Jeweller Swag has a good reputation as a retailer, but managing director Edward Ferris took the...
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