Tag Archives: Gary Ingram

OPINION: It’s time to commit to age diversity

OPINION: It’s time to commit to age diversity

Guest column by Gary Ingram, chief executive officer, TheDiamondStore.co.uk I began this series of opinion articles in May with a conversation about age, so it feels appropriate to end the run on the same topic this month. The average age for retirement now in the UK is between 66–70. UK Commission for Employment and Skills (UKCES)

OPINION: The most creative storytellers own the online jewellery retail world

Guest column by Gary Ingram, chief executive officer, TheDiamondStore.co.uk Storytelling is an ancient art. Great stories captivate our attention, make us feel strong emotions and can motivate us to take action. We only need to look at the current political landscape to see how powerful stories are, and how, when told right, they can shape opinions,

OPINION: Seven habits of a successful online jewellery retailer

Guest column by The Diamond Store chief executive officer, Gary Ingram The job of online jewellery retailers has never been so tough. The cost of acquiring customers and in particular Google clicks have soared. Brexit looms. Modern customer expectations and the social media landscape are forcing us to do more with less. To combat the

GUEST COLUMN: ‘Men buy, women shop’ – how does this old adage translate online?

Words by Gary Ingram, chief executive officer, The Diamond Store In e-commerce, giving your customers an efficient online shopping experience is believed to be a key element of success. However, while a fast checkout funnel is vital for not losing sales, streamlining every aspect of your customer’s journey may not always get the best results. Why?

GUEST COLUMN: Marketing jewellery to millenials as a 50+-year-old CEO

Words by Gary Ingram, chief executive officer, The Diamond Store Marketing to millennials is confusing. A headline in the Guardian in March 2017 proclaimed, Marrying millennials are giving the finger to diamond rings. Through the year, many big publications like The Economist, Huffington Post and Forbes echoed this message. Then last month the Financial Times published

The Diamond Store shortlisted for UK Blog Award 2016

Luxury online jeweller, The Diamond Store, has made the second stage for the 2016 UK Blog Awards. The store’s new publication, The Diamond Store Magazine, has been shortlisted for the UK Blog Awards competition in the company category for Beauty & Fashion. The UK Blog Awards are Britain’s biggest yearly tribute to the nation’s best

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