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TikTok data gives insight into what jewellery trends Gen Z favours

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Data shows that videos containing the tags '#jewellery' and '#jewelry' have a combined 10.8 billion views

SPECIAL REPORT: Deconstructing the next jewellery-consuming generation

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Writing for CIBJO, president of De Beers Group Industry Services, Jonathan Kendall, reveals how the trade can meet the needs and wants of Generation Z. Read his report here…

TOP TEN: Find out how jewellery retailers can build relationships with millennials and Gen...

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Words by Pragma With Millennials set to be the highest-spending generation globally from 2020 and Gen Z already making up 35% of the world population,...
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