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Pandora targets next generation of charm collectors with new concept

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The latest charm concept aims to inspire and invite Generation Z to express themselves with Pandora jewellery.

“We better get Gen Z on our side if we want to enjoy a...

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CIBJO has released a new report detailing the buying habits and behaviour of Gen Z. Authored by Jonathan Kendall, president CIBJO marketing and education commission...

Generation Z more like to buy jewellery in store than online

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Just as retailers are starting to finally get to grips with what millennial consumers want, Generation Z now have more spending power and different...
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