Tag Archives: guest column

GUEST COLUMN: Expert tips on marketing to other jewellery businesses

GUEST COLUMN: Expert tips on marketing to other jewellery businesses

Business to business marketing has its own nuances, however, you are still essentially marketing to consumers. Your audience will, of course, have their own agenda shaped by business requirements, focused perhaps on price, quality, ethics, process or speed. So, as with any marketing, the key is understanding your brand ‘vision’, aligning your campaigns with clear

GUEST COLUMN: Lucy Reece-Raybould on CMJ networking groups for 12 year olds

Guest column by membership services manager for the Company of Master Jewellers, Lucy Reece-Raybould. At the CMJ we are doing something pretty revolutionary. While we are already well known for our excellent networking events, we’re opening up a new chapter of meet and greets not for our suppliers and members, but for their kids. In

INSIGHT: Ryan Edkins on adapting Cadfolio

Founder of the recently launched digital jewellery industry platform, Cadfolio, shares how he has adapted Cadfolio following feedback from users over the past few months. In Edkins words… Cadfolio was launched with great success to the jewellery industry at this year’s IJL. Since then, we have continued to receive positive feedback and currently have more

GUEST COLUMN: Matthew Jones on how to utilise Snapchat

MJJ Watches founder Matthew J. Jones offers some insight into how he is using Snapchat as a platform for selling and managing client relations. In Jones’ words… For us, building rapport with our clients is paramount. In the watch industry, conveying authenticity and trust to your clientele is key.   In the watch industry, conveying

Why jewellery can build a more positive world

The twins behind Finchittida Finch on the rise of Fashion Revolution. By Tida and Lisa Finch, co-founders, Finchittida Finch We started our label Finchittida Finch 18 months ago after graduating from university. Throughout our first year of trading we always had a feeling in the back of our minds that we needed to achieve more

It’s about quality, service, flexibility and trust

Brown & Newirth director John Ball on the benefits of British firms. By John Ball Quality, service, flexibility and trust. These are four key reasons to be doing business with British jewellery manufacturers, the life blood of the UK supply chain. Independent retailers are looking ever closer at their identity and core values, to establish

We must continue to celebrate home gown talent

Jewellery designer Henry Howard on keeping British design alive. By Henry Howard It was incredibly gratifying to see the jewellers Rosie Wolfenden and Harriet Vine, founders of the company Tatty Devine, Stephen Webster and Sheila Fleet recognised in the New Year’s Honours list. They are representative of the individuality and variety of home grown talent