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New Instagram features strengthen ability to sell jewellery on the app

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Instagram has rolled out two new tools which will strengthen the e-commerce side of the app. As shopping becomes bigger business for the social media...

REVEALED: How can jewellery retailers execute a business-boosting event?

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For jewellers looking to be the crème de la crème, events play an important role in bonding with local communities, engaging with new and...

OPINION: The most creative storytellers own the online jewellery retail world

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Guest column by Gary Ingram, chief executive officer, TheDiamondStore.co.uk Storytelling is an ancient art. Great stories captivate our attention, make us feel strong emotions and can...

IJL hunts for UK’s best jewellery bloggers with inaugural awards programme

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International Jewellery London (IJL) has underlined the importance of bloggers and social influencers with the launch of a new awards programme. Show organisers have announced...

National Association of Jewellers secures social media expert for upcoming congress

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The National Association of Jewellers has secured a social media expert for its upcoming congress, which will be taking place on Tuesday June 5. The...

British retailers fail to embrace new Instagram technology despite selling power

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The vast majority of British retailers have failed to adopt new technology designed to boost online revenues, study reveals. The selling power of a brand...

Jewellers poised to cash in as Instagram rolls out UK shopping tool

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Picture-based social media app Instagram has introduced a new feature that is poised to impact the UK’s e-commerce industry. The Facebook-owned company has announced it...

Is having an Instagram account more important than a website?

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For some jewellery companies, having an active and effective Instagram account is more important than a website. While having an e-store is of course valuable...

TOP FIVE: Digital marketing tips from jewellery industry professionals

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Professional Jeweller sat down with digital-savvy members of the UK jewellery industry to discuss how trade professionals can boost business and brand awareness online. While the...

Instagramable moments motivate student jewellery purchases, independents claim

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University students in Newcastle are turning their backs on independent brands in favour of 'cult-jewellery' in a bid to impress followers on Instagram, independent...
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