Tag Archives: jo stroud

OPINION: Why one brand opts for collaboration over celebrity endorsement

OPINION: Why one brand opts for collaboration over celebrity endorsement

Mantra Jewellery founder, Jo Stroud, reveals why the brand has decided to collaborate with well-known figures, rather than opt for celebrity endorsements…. In August, Professional Jeweller reported on the dangers of working with the ‘wrong’ celebrity, when choosing someone to wear, advertise or endorse your products. At Mantra, we have taken a different approach. Rather

Mantra Jewellery continues push into wellbeing market with new collaboration

Mantra Jewellery has collaborated with leading wellbeing expert, Mel Wells, on two new necklaces. The new partnership with Mel Wells sees the brand continue to embrace the wellbeing market, where founder Jo Stroud believes Mantra belongs. Mel Wells is an actress turned bestselling author, TEDx speaker, and health and eating psychology coach. She helps women

Mantra Jewellery collaborates with holistic health guru

Mantra Jewellery has partnered with yoga instructor, author and holistic health guru, Julie Montagu, on two new designs. Mantra has already collaborated with several leading charities, and this new partnership with Julie Montagu sees the brand take a major step into the wellbeing market, where founder Jo Stroud sees the Mantra brand belonging. Julie Montagu

Mantra Jewellery champions female empowerment with new charity necklace

Mantra Jewellery has added a new necklace to its fundraising collection ‘Mantra Changes Lives’, Each piece in the Mantra Changes Lives range raises money and awareness for a different cause and charity, with the latest championing female empowerment in partnership with Care International UK. The latest piece by Mantra, which creates meaningful jewellery designed to

Jo Stroud scoops prestigious accolade at Everywoman Awards

Jo Stroud of Fabulous Jewellers and Mantra Jewellery has won a NatWest Everywoman award. Now in its fifteenth year, the NatWest Everywoman Awards celebrates the success of Britain’s top female entrepreneurs at all stages of their journey – from young businesses to those who have established multi-million pound organisations. This year, independent jewellery retail owner

Jo Stroud named Everywoman Awards finalist

Jo Stroud, the owner of independent jewellery retail business Fabulous has been named a finalist in the 2017 NatWest Everywoman Awards. Now in its fifteenth year, the NatWest Everywoman Awards celebrates the success of Britain’s top female entrepreneurs at all stages of their journey – from young businesses to those who have established multi-million pound

Mantra necklace raising money for mental health sells outs

As part of the Mantra Changes Lives collection, the fashion jewellery brand launched a necklace in aid of MIND, the mental health charity. The new necklace is a silver disc carrying the powerful word, ‘Strength’, alongside the iconic lotus symbol, which represents regeneration and rising through difficulty. The mantra on the accompanying card is, ‘I

Mantra Jewellery creates ‘Be Kind’ charity necklace

Mantra Jewellery is launching a necklace to raise money for, and awareness of, Bullying UK, part of Family Lives, the national family support charity. Mantra creates meaningful jewellery designed to uplift and inspire, drawing on the power of words combined with the beauty of jewellery. Each piece of jewellery represents a mantra, or positive affirmation,

TOP FIVE: Career advice from female industry pioneers

Professional Jeweller asked five industry pioneers to share their top tips for females looking to climb the jewellery trade career ladder. Find out what they had to say here: Hayley Quinn, managing director, Swarovski UK “If I was to give one piece of advice I would say take a risk. If you fail it doesn’t

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