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EXCLUSIVE Q&A: Jo Stroud explains decision to transition Fabulous to online-only business

The owner and founder this week revealed that the final Fabulous store will be closing its doors for the final time due to changes in the retail landscape accelerated by the pandemic

‘The high street has changed’ claims jeweller closing last store after 16 years

After closing sites in Bath, Milton Keynes and Solihull since entering brick-and-mortar retail 16 years ago jeweller is set to close final site in wake of pandemic

GUEST COLUMN: How to find the right space to showcase your brand

Discover how Mantra Jewellery founder, Jo Stroud, changed her distribution strategy with sparkling success.

Mantra Jewellery launches ‘Mindful Christmas’ advent calendar

In the few days since launching, the advent competition has attracted over 12,000 entries already.

ROUNDTABLE DEBATE: How can jewellery firms engage staff and drive consumer loyalty?

In partnership with leading payment provider, Klarna, Professional Jeweller gathered jewellery industry leaders to discuss engaging staff and driving consumer loyalty in today’s ever-evolving...

OPINION: Why one brand opts for collaboration over celebrity endorsement

Mantra Jewellery founder, Jo Stroud, reveals why the brand has decided to collaborate with well-known figures, rather than opt for celebrity endorsements.... In August, Professional...

Mantra Jewellery continues push into wellbeing market with new collaboration

Mantra Jewellery has collaborated with leading wellbeing expert, Mel Wells, on two new necklaces. The new partnership with Mel Wells sees the brand continue to...

Mantra Jewellery collaborates with holistic health guru

Mantra Jewellery has partnered with yoga instructor, author and holistic health guru, Julie Montagu, on two new designs. Mantra has already collaborated with several leading...

Mantra Jewellery champions female empowerment with new charity necklace

Mantra Jewellery has added a new necklace to its fundraising collection ‘Mantra Changes Lives’, Each piece in the Mantra Changes Lives range raises money and...

Jo Stroud scoops prestigious accolade at Everywoman Awards

Jo Stroud of Fabulous Jewellers and Mantra Jewellery has won a NatWest Everywoman award. Now in its fifteenth year, the NatWest Everywoman Awards celebrates the...