Tag Archives: Karlie Kloss

Swarovski adds personal touch to bestselling collection

Swarovski adds personal touch to bestselling collection

Fashion jewellery brand Swarovski has created a new way for customers to play with its popular Remix collection. Following the success of the Remix range since it launched last year – and quickly became a bestseller – for AW18 Swarovski will be introducing charms to the innovative line. While customers can already curate their own

FIRST LOOK: Swarovski unveils new campaign designed to connect with a widespread audience

International jewellery giant Swarovski has embraced individuality in its new campaign which continues to celebrate diversity and showcase how its products are suitable for a wider variety of people. The newly launched #BrillianceForAll campaign celebrates women, men and couples of all ages, backgrounds and styles. The #BrillianceForAll initiative is designed to connect with a wide

Swarovski adds sparkle to Christmas ad reveal week

Fashion jewellery brand Swarovski has dropped its 2017 Christmas television advert today, the same week as other retail giants which have become known their festive campaigns. Christmas adverts mark the start of Christmas trading season, with many consumers waiting with eagerly for certain ones to appear on the TV. Yesterday Marks & Spencer released its 2017 Christmas –

Swarovski champions diversity with all-star Christmas campaign

Fashion jewellery brand Swarovski has unveiled its Christmas campaign, featuring ambassador Karlie Kloss and a host of new celebrity faces. Dialling up its #BeBrilliant message for the Christmas trading season, the brand has introduced a new Swarovski squad. New faces joining Swarovski for Christmas include Naomi Campbell, Chiara Ferragni, Jourdan Dunn, Fei Fei Sun, Ruby

VIDEO: New digital campaign highlights Swarovski’s role in the movies

Fashion jewellery brand Swarovski has launched a new digital campaign which pays homage to the role it’s played in iconic movie scenes. The new initiative is part of the brand’s #BeBrilliant campaign and commitment to producing innovative digital content to interact with new and existing consumers. Since the 1930s, Swarovski crystals have lit up the silver

Swarovski targets millennials this Valentine’s with digital dating quiz

Swarovski has partnered with its brand ambassador Karlie Kloss to offer consumers the first-ever Swarovski dating quiz. For the quiz, Swarovski has partnered with the ambassador’s coding initative Karlie’s Kode with Klossy, to reinforce its roots in innovation and technology. Vice president digital communication, PR & events at Swarovski, Yelena Aschberger explains: “While the Valentine’s

Fashion Jewellery Highly Commended: Crystal Dust by Swarovski

The Swarovski Crystal Dust collection has been described as the “most exciting” collection to be introduced by Swarovski since the bestselling Stardust range. Crafted using a unique Swarovski Crystal Rocks technique, the Crystal Dust collection introduces crystal-encrusted bangles, which are on-trend and incredibly versatile. Crystal Dust pieces can be worn as a single bracelet, stacked

Swarovski reveals new brand ambassador

Fashion jewellery brand Swarovski has unveiled American fashion model Karlie Kloss as the brand’s new ambassador. As the new ambassador, Karlie Kloss has launched Swarovski’s ‘Be Brilliant’ campaign, a creative exploration of how Swarovski hopes to help women feel irresistible on any occasion. Shot by British photographer Craig McDean, and styled by Edward Enninful, the

Messika sponsors the Fabulous Fund Fair during LFW

Parisian jewellery house Messika sponsored the Fabulous Fund Fair, which took place during London Fashion Week on Saturday February 20. Messika was a key sponsor of the now-famous charity fundraising event hosted by Karlie Kloss and Natalia Vodianova. The Fabulous Fund Fair was held in aid of Ms Vodianova’s charity the Naked Heart Foundation. Naked Heart