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The Alkemistry launches new jewellery box in first collaboration with WOLF

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Jewellery brand The Alkemistry has announced its first collaboration with jewellery storage specialist WOLF, on a new jewellery box. The limited-edition jewellery box embraces ancient...

GALLERY: The Alkemistry’s new Aria collection as light as air

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London-based brand The Alkemistry has launched a new 18ct gold and diamond jewellery collection, named Aria. The brand has "reimagined traditional designs", taking inspiration from...

INSIGHT: The power of Zoom and why video calling is an important tool for...

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Video calling has given businesses the opportunity to catch up with one another in lockdown, while also allowing customers to view jewellery from the comfort and safety of their own home.

Retailer launches DIY fine jewellery kit after lockdown epiphany

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The Alkemistry founder and creative director Kirstie Gibbs said of the idea: "It’s the perfect activity for those wanting to enjoy something creative, relaxing but luxurious in the comfort of their own home."

Lockdown “one of the best things” that could have happened to the business, says...

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Gibbs told PJ that The Alkemistry quickly adapted to lockdown and saw an impressive year-on-year growth during the period.
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