A leading UK-based lighting specialist has unveiled a new brand look in a bid to ramp up its international client base. Leicester-based Parify, which is looking to expand its presence in the USA, has revived its brand with a fresh website, designed with the goal of generating new overseas enquiries and expanding its current client…
CASE STUDY: Parify adds extra sparkle to Nicholas Wylde boutique
Leading jewellery lighting specialists Parify has helped independent jewellery retailer Nicholas Wylde increase sales by transforming the store’s lighting. Celebrating 30 years in business, Nicholas Wylde understands that importance of keeping up to date with industry trends, especially where showcasing jewellery to the best of its ability is concerned. Always seeking new ideas and innovations…
Lighting specialist targets jewellery retailers with ‘smart light’ tech
Retail lighting specialist Parify is targeting retailers with smart lighting technology in the run up to Christmas. The Smartlight intelligent lighting system uses ZigBee wireless technology which involves an app designed to give retailers opportunities to strategically push products. The technology claims to allow retailers to be able to group up to 500 lights, create…
Industry Q&A: Scot Walker, Parify
Co-director of retail and industrial lighting provider, Parify, discusses the benefits of smartphone controlled lighting. Why have you created smartphone controlled lighting? Our progression and development in the world of lighting has lead us to look at controllability. With control comes increased flexibility and options. The whole world has moved on since the days of…
Parify launches Progressive Display Ltd
The team behind Parify LED lighting has launched a new retail display furniture company called Progressive Display Ltd. Co-directors Scot Walker and Andy Twigg say they started this new venture in response to retailers seeking to buy modern and secure display units with state of the art lights pre-installed. “Our concept was to enable retailers to…
HOT 100 2015 BUSINESS BIG SHOTS: Andy Twigg and Scot Walker
Scot and Andy believe in the power of good lighting to reduce costs, encourage customer dwell time and increase sales – and who doesn’t want that? The duo founded Parify to provide the jewellery sector, and many others, with high performance, reliable and energy efficient lighting, and it is certainly going well so far. Following…
FedEx develops tracking service to protect jewels
Temperature and exposure to light can be traced during shipping. FedEx has launched a new type of tracking and monitoring service that it hopes will better serve the UK jewellery and gemstones industry by providing information on a shipment’s exposure to changing temperatures and light during its journey. The company has launched its SenseAware service…
Laura Gravestock teams with Benefit for Xmas offer
Designer hosting 12 Days of Christmas offers with daily flash sales. Laura Gravestock has teamed up with cult cosmetics company Benefit to run a 12 Days of Christmas campaign, offering daily flash sales and a giveaway of jewellery and cosmetics. The London-based designer, who was named a Professional Jeweller Hot 100 NexGem in 2011, has…
Ask the Expert: Let there be Light
Lighting can make all the difference retail – have you got it right? How a shop it lit can make all the difference between a customer purchasing an item or walking out empty-handed. Nick Wraith, manging director of retail lighting specialist Lumenal, explains how the emergence of LED lighting can offer jewellery retailers a boost…
