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TOP TIPS: How to market a jewellery brand to today’s hybrid consumer

Diana Sherling, founder, Lily Flo Jewellery, shares her thoughts on the art of marketing to today's hybrid consumer... What is the hybrid consumer? Over the years...

ROUNDTABLE DEBATE: How can the jewellery industry bolster business online?

Professional Jeweller editor Stacey Hailes sat down with digital-savvy members of the UK trade to discuss how companies can  use online tools and channels...

Is having an Instagram account more important than a website?

For some jewellery companies, having an active and effective Instagram account is more important than a website. While having an e-store is of course valuable...

TOP FIVE: Digital marketing tips from jewellery industry professionals

Professional Jeweller sat down with digital-savvy members of the UK jewellery industry to discuss how trade professionals can boost business and brand awareness online. While the...