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TOP TIPS: How to market a jewellery brand to today’s hybrid consumer

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Diana Sherling, founder, Lily Flo Jewellery, shares her thoughts on the art of marketing to today's hybrid consumer... What is the hybrid consumer? Over the years...

ROUNDTABLE DEBATE: How can the jewellery industry bolster business online?

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Professional Jeweller editor Stacey Hailes sat down with digital-savvy members of the UK trade to discuss how companies can  use online tools and channels...

Is having an Instagram account more important than a website?

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For some jewellery companies, having an active and effective Instagram account is more important than a website. While having an e-store is of course valuable...

TOP FIVE: Digital marketing tips from jewellery industry professionals

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Professional Jeweller sat down with digital-savvy members of the UK jewellery industry to discuss how trade professionals can boost business and brand awareness online. While the...
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