marketing Archives - Professional Jeweller

Pandora paints London pink as part of rebrand promotions

Jewellery News by Stacey Hailes on 12th September 2019

The jewellery giant wanted to create an 'unmissable' campaign to help drive awareness of the relaunch and AW19 collection.

GET TO KNOW: International Jewellery London’s 2019 seminar programme

In Depth International Jewellery London by Stacey Hailes on 1st September 2019

Professional Jeweller picks out some of the not-to-be-missed seminar's from the three-day programme at this year's IJL... Day One: Sunday

TOP 10: Find out why 90% of e-commerce start-ups fail within four months

News Retail by Stacey Hailes on 23rd July 2019

New research reveals why so many UK internet sellers collapse within just 120 days of operating.

Consumer watchdog warns lab-grown diamond firms against misleading marketing

Diamonds & Gemstones News by Stacey Hailes on 3rd April 2019

The FTC cautions eight firms about online advertisements that may be decieving consumers/

GUEST COLUMN: GDPR one year on… what’s been the impact for online jewellers?

News Retail by Stacey Hailes on 2nd April 2019

Words by Gary Ingram, TheDiamondStore.co.uk We all remember the hype running up to May 2018, when the GDPR came to

EXPERT ADVICE: How can jewellery retailers capitalise on Mother’s Day?

Business News by Stacey Hailes on 26th March 2019

There’s still time for jewellers to boost business online as consumers search for last minute gifts.

Six lessons jewellers can learn from the Fyre Festival scandal

Business News by Stacey Hailes on 22nd February 2019

What can the jewellery industry learn from one of the biggest failures in music festival history?

Raw Pearls releases first online training video comparing natural and synthetic pearls

News Video by Alex Douglas on 19th February 2019

Pearl jewellery supplier has launched the first instalment of its web-based training programme

NAJ strengthens marketing team as part of strategic plan to keep members ‘fit for the future’

Business News by Stacey Hailes on 23rd January 2019

Two new recruits will champion the jewellery industry, positively impact membership and member engagement, and enhance the value of NAJ's programme and service portfolio.

Buckley London creates winter wonderland campaign

Jewellery News by Stacey Hailes on 23rd November 2018

Fashion brand unveils its marketing materials for the festive season.

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