What can the jewellery industry learn from one of the biggest failures in music festival history?
Raw Pearls releases first online training video comparing natural and synthetic pearls
Pearl jewellery supplier has launched the first instalment of its web-based training programme
NAJ strengthens marketing team as part of strategic plan to keep members ‘fit for the future’
Two new recruits will champion the jewellery industry, positively impact membership and member engagement, and enhance the value of NAJ’s programme and service portfolio.
Buckley London creates winter wonderland campaign
Fashion brand unveils its marketing materials for the festive season.
REVEALED: What consumers want from jewellery brands on social media
Companies that are funny, friendly and honest online are more likely to win business, study finds.
REVEALED: How important is influencer marketing to the jewellery industry?
Influencers have been a hot topic in the UK jewellery industry in recent years, but has the time come for the power of the blogger to come to an end? Many jewellery brands, and even retailers, have devoted time and money on working with influencers, but the return on that investment is looking increasingly uncertain,…
TOP TIPS: How to market a jewellery brand to today’s hybrid consumer
Diana Sherling, founder, Lily Flo Jewellery, shares her thoughts on the art of marketing to today’s hybrid consumer… What is the hybrid consumer? Over the years the customer has dramatically changed. Technology has given the customer access to information to inform and inspire themselves with brands that they often have never heard of. Yet, for…
Astley Clarke wins sales with personalised marketing messages
British jeweller Astley Clarke has bolstered business by transforming its online marketing. Partnering with marketing platform, Emarsys, the luxury jewellery brand has used artificial intelligence (AI) solutions to increase revenues through enhanced customer engagement. With more targeted, tailored outreach, Astley Clarke has already seen direct revenue from email marketing increase by 23% year-on-year, with automated…
CMJ invests in marketing to strengthen communication between members and suppliers
Jewellery buying group the Company of Master Jewellers (CMJ) has invested in its marketing to enhance both member and supplier benefits. The CMJ will be working closely with marketing agency, Cognition, to enable more dynamic communication and provide an improved platform for members and suppliers, which in turn will aid growth and strengthen its negotiating…
GUEST COLUMN: ‘Men buy, women shop’ – how does this old adage translate online?
Words by Gary Ingram, chief executive officer, The Diamond Store In e-commerce, giving your customers an efficient online shopping experience is believed to be a key element of success. However, while a fast checkout funnel is vital for not losing sales, streamlining every aspect of your customer’s journey may not always get the best results. Why?…
