Tuesday, October 26, 2021
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EXPERT ADVICE: It’s time to sort out your email list

Words by Victoria Brown, founder, The Jewellery Spot There’s one thing I insist you must do.  That is, if you want a viable and successful...

EXPERT ADVICE: Lessons from a jewellery marketer

Alexander Skibinskiy, CEO of digital marketing agency ALLDGT.COM, reveals his top tips for marketing with profitable results.

E-COMM ADVICE: Jewellers need a creative email strategy during the pandemic

Whether you are still selling good online or not, keeping your customers up-to-date and comforted is key.

E-COMM ADVICE: Jewellery businesses must review their marketing messaging

Brand messaging should be tactically reviewed to ensure that all communication being made is sensitive and mindful with regards to the current global situation.

Pandora hires Bulgari marketing exec to drive brand forward

Seasoned luxury and fast-moving consumer goods executive to lead global marketing and brand building.

Taylor and Hart re-launches engagement ring campaign

The campaign ran the ‘Are you wearing someone else’s engagement ring’ campaign last year doubling the brand’s website traffic.

Swarovski launches playful ‘Naughty or Nice’ Christmas campaign

The campaign promotes treating yourself and a loved one.

EXPERT ADVICE: Three ways jewellers can secure more online sales during the busiest time...

A director at SEO and digital marketing agency, Glass Digital, reveals how jewellers can stand out online during the festive season.

TOP TIPS: A Christmas marketing checklist for independent jewellers

Words by Vistaprint’s UK market lead, Charlotte Holmes-Darby While mid-November marks the official start of the UK’s Christmas shopping season, it seems to begin earlier...

TOP TIPS: How to market a jewellery store on today’s high street

Words by David Walker, senior account manager at Beattie. Empty shops and fewer shoppers are just a couple of the challenges that have to be...