Tag Archives: marketing

REVEALED: How important is influencer marketing to the jewellery industry?

Influencers have been a hot topic in the UK jewellery industry in recent years, but has the time come for the power of the blogger to come to an end? Many jewellery brands, and even retailers, have devoted time and money on working with influencers, but the return on that investment is looking increasingly uncertain,

TOP TIPS: How to market a jewellery brand to today’s hybrid consumer

Diana Sherling, founder, Lily Flo Jewellery, shares her thoughts on the art of marketing to today’s hybrid consumer… What is the hybrid consumer? Over the years the customer has dramatically changed. Technology has given the customer access to information to inform and inspire themselves with brands that they often have never heard of. Yet, for

Astley Clarke wins sales with personalised marketing messages

British jeweller Astley Clarke has bolstered business by transforming its online marketing. Partnering with marketing platform, Emarsys, the luxury jewellery brand has used artificial intelligence (AI) solutions to increase revenues through enhanced customer engagement. With more targeted, tailored outreach, Astley Clarke has already seen direct revenue from email marketing increase by 23% year-on-year, with automated

CMJ invests in marketing to strengthen communication between members and suppliers

Jewellery buying group the Company of Master Jewellers (CMJ) has invested in its marketing to enhance both member and supplier benefits. The CMJ will be working closely with marketing agency, Cognition, to enable more dynamic communication and provide an improved platform for members and suppliers, which in turn will aid growth and strengthen its negotiating

GUEST COLUMN: ‘Men buy, women shop’ – how does this old adage translate online?

Words by Gary Ingram, chief executive officer, The Diamond Store In e-commerce, giving your customers an efficient online shopping experience is believed to be a key element of success. However, while a fast checkout funnel is vital for not losing sales, streamlining every aspect of your customer’s journey may not always get the best results. Why?