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My Flash Trash acquired by NFTT Group

My Flash Trash acquired by NFTT Group

British jewellery e-commerce company My Flash Trash has been acquired for an undisclosed sum by Hong Kong-based NFTT Group. The brand was founded by young entrepreneur Amber Atherton in 2012 out of her dorm room at school. Since then, the business has grown. Celebrities are often spotted wearing the brand and My Flash Trash’s concession

FEATURE: How to shine in multi-branded retail arenas

Ever wondered what it takes for jewellery to thrive in large, multi-branded retail arenas? Stacey Hailes spoke to the brands who are shining among the masses to find out what they do to stand out. In the world of retail, competition is vast. There’s so much on offer for consumers that it’s far from easy

WEB EXCLUSIVE: My Flash Trash to take on Accessorize with product expansion plans

Earlier this month charm-based fashion brand My Flash Trash launched into Topshop’s Oxford Circus flagship store (July 5). In the first two weeks the brand was the best selling concession in Topshop and now Atherton has big plans to expand My Flash Trash’s offering. “It has always been our vision to expand out of charm

INTERVIEW: Amber Atherton on My Flash Trash growth

How this social media-savvy business is striding forward globally. With an injection of investment, a refreshed website and a legion of social media followers, My Flash Trash is gearing-up to cement a domestic audience while building its overseas fan base. Sarah Louise Jordan speaks to the brand’s chief executive and founder Amber Atherton to find

Flash Trash Girl lands in Topshop Oxford Circus

Flagship high street giant to stock Amber Atherton?s teen range. My Flash Trash has announced its 90s-inspired teen jewellery range Flash Trash Girl will storm into Topshop’s flagship store at Oxford Circus from June 15 2014. The 24-piece collection designed by myflashtrash.com founder Amber Atherton has already secured high profile fans, including models Suki Waterhouse

My Flash Trash US sales rise 30% in global push

London-based e-retailer developing into a vertically integrated brand. London-based jewellery and accessories e-retailer My Flash Trash is planning major strategic changes to propel the brand into the global marketplace, according to an official press release. Founded by 23-year-old entrepreneur Amber Atherton, My Flash Trash is preparing to become a vertically integrated company within the next

My Flash Trash reveals new look website

Redesigned site accompanies exclusive designer pieces and lookbooks Online jewellery boutique My Flash Trash has unveiled its re-launched website and announced new initiatives for customer engagement. The brand new layout focuses on creating exclusive lookbooks with ‘Flash Trash Models’ who embody different customer profiles, including Jetsetters, Dreamers and Cool Kids. The brand now strives to

Argos snaps up Flash Trash Girl for AW13

Range includes crystal-embellished costume friendship bracelets. Flash Trash Girl, the costume jewellery collection from retail site My Flash Trash, has won a new multiple stockist in Argos. The collection will go live online in October featuring a selection of crystal-embellished necklaces and friendship bracelets, charm pendants and simple stud earrings with price points from about

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