Tag Archives: online

TOP TIPS: Expert advice for jewellers looking to enhance the online customer experience

TOP TIPS: Expert advice for jewellers looking to enhance the online customer experience

Jewellers that put these tactics into practice can feel confident they are in a strong position to make the most out of shoppers willing to splash the cash online.

GUEST COLUMN: Expert tips on marketing to other jewellery businesses

Business to business marketing has its own nuances, however, you are still essentially marketing to consumers. Your audience will, of course, have their own agenda shaped by business requirements, focused perhaps on price, quality, ethics, process or speed. So, as with any marketing, the key is understanding your brand ‘vision’, aligning your campaigns with clear

Family jeweller Shannon’s braced for renewed online push

One of Northern Ireland’s longest established family jewellers is preparing to launch a new online platform as it looks to better compete on an omnichannel level. Shannon’s in Lisburn, which incidentally has just completed a major refit of its main store, plans to give its business a digital makeover aimed at reaching more customers. Owner Mervyn Shannon

OPINION: The most creative storytellers own the online jewellery retail world

Guest column by Gary Ingram, chief executive officer, TheDiamondStore.co.uk Storytelling is an ancient art. Great stories captivate our attention, make us feel strong emotions and can motivate us to take action. We only need to look at the current political landscape to see how powerful stories are, and how, when told right, they can shape opinions,

“Customers have increased expectations when it comes to customer service online,” says Farfetch

As fashion platform Farfetch has joined Net-A-Porter and Mr Porter to become the latest online luxury department store to launch a service for high-end jewellery and watches, Professional Jeweller has caught up with the company’s chief commercial & sustainability officer, Giorgio Belloli, to hear all about the move… Why did you decide now was the

Retailers battle £7 billion ‘phantom economy’ as shopper returns continue to rise

UK retailers are losing out on potential revenue as online and in-store return see sharp uptick, new data has revealed. New research from Barclaycard, which processes nearly half of the nation’s credit and debit card transactions, reveals that 26% of retailers have seen a rise in returns in-store and online over the last two years,