Recent research has revealed that the security of a website is the second most influential factor in dissuading shoppers to
Marketing firm, Salience, breaks down its latest report on the jewellery and watch trade.
online
The platform includes a range of enhancements to functionality and the user experience, harnessing cutting-edge technology and incorporating a range of insights garnered from customer feedback.
High-ticket items like jewellery mean a physical presence is still very important but retailers in rural areas need to make sure they also crack online.
Retail groups concerned that extra checks in online purchases will cause a third of transactions to fail leading to frustrated customers and damaged sales.
More than half of British shoppers say they wouldn't feel comfortable making a jewellery purchase online.
Online jewellers are losing out on additional revenue by not utilising simple methods to capture sales from potential customers, new
Owner Stephanie Milburn has ramped up its digital offering to run business solely online after a dramatic drop in footfall to the bricks and mortar store
Jewellers that put these tactics into practice can feel confident they are in a strong position to make the most out of shoppers willing to splash the cash online.
19% of online jewellers have upped currency payment alternatives and added more pay-later possibilities, a new report says