Tag Archives: pinterest

Pinterest reveals the ‘most popular’ engagement ring

Pinterest reveals the ‘most popular’ engagement ring

Image-based social site Pinterest has revealed the most pinned engagement ring is the rose gold diamond band. While rose gold fashion jewellery has taken the UK by storm, the rise in bridal jewellery in this pink/red hue has been slow and steady, with white and yellow precious metals still remaining the most dominant choice for engagement

Tiffany & Co wins battle for social influence in the industry

A new report has revealed that Tiffany & Co has the biggest social reach in the jewellery industry. The Social Influence list, compiled by SEO and digital content experts Inside Online, ranks the e-tailers that are most successful in promoting engagement through social media channels. Tiffany & Co topped the Social Influence list, with 16.7m

Pinterest makes online shopping even easier for consumers

Pinterest has now made it easier for users to buy the things they see on the social media platform. Since launching in 2010, Pinterest has rapidly grown and become one of the important social media platforms for businesses to have a presence on. Up until now, the service has allowed users to share photos of

GUEST COLUMN: Warren Knight on online engagement

Guest column by Think #Digital First author, Warren Knight As we settle into 2016 it’s now time to take a long, hard look at your jewellery business, and prepare to revamp for the year ahead. The way you market your business to your target customer has developed and I’m here to give you an update

SOCIAL MEDIA: Marketing your business on Pinterest

In part one we looked at marketing on Facebook, but with visual content one of the key marketing trends for 2015, Pinterest is fast becoming an influential and valuable social media platform. eMarketer estimates Pinterest’s user base will reach 47.1 million in 2015; an impressive year-on-year rise of 11.45%. To ensure you are making the

Digital marketing tricks to boost Christmas sales

ChannelAdvisor expert Zoe Ripley talks festive digital marketing. ChannelAdvisor international marketing director Zoe Ripley explains how jewellery retailers can make the most of digital marketing and social media to boost Christmas sales this year.  Over the years, many consumers have started associating big brands’ Christmas adverts with the ‘official’ start to the festive season. Each

Social media star Pinterest boosts e-sales by 10%

Experts recommend installing ‘Pin It’ button on website product pages. Social media engagement experts are recommending the power of Pinterest for e-retailers who are struggling to glean benefits from Twitter and Facebook. US research analysed by ChannelAdvisor, a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, states that

BRIDAL TRENDS: Weddings go social

How brides-to-be are forging their dream weddings using digital tools. The rise of image sharing sites such as Pinterest and Instagram allow today’s brides to become even more social with their wedding planning. They can ‘pin’ dresses, decorations or jewellery that they see online into virtual scrapbooks, asking their followers or the wider online community

Boticca puts Pinterest under the microscope

Pinterest offers higher spend and new business but lower conversion. Online jewellery and accessories retailer Boticca has released the findings of an investigation it has led into the benefits of social networking sites Pinterest and Facebook that has discovered that Pinterest delivers more spend and more new business. The findings were taken from 50,000 visits

New Tateossian site to boost social media sharing

Brand re-designs online store with new colourways and more product. British jewellery brand Tateossian has re-launched its website this week with a new design, increased number of men’s and women’s products and better links to social media sites such as Pinterest, Facebook and Twitter. The site now aims to offer “maximum product viewing experience”, with