Tag Archives: Positive Luxury Predictions Report 2018

Building a community is key to connecting with consumers online, experts reveal

Building a community is key to connecting with consumers online, experts reveal

Positive Luxury’s 2018 Predictions Report revealed that ‘influence through emotions’ will drive luxury jewellery sales this year. While this can easily be achieved in an in store environment where jewellers are face to face with their customers, how can brands and retailers connect with shoppers on digital platforms? One way this can be done is

‘Influence through emotion’ will drive luxury jewellery sales in 2018, new report reveals

The influential power of emotion will increasingly drive sales in 2018, states Positive Luxury in its 2018 Predictions Report. If 2016 was the year where storytelling was the buzzword, and 2017 was dominated by the idea of truth, ethical trust mark platform, Positive Luxury, says “influence through emotion” will be the concept to watch out

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