In 2018, consumers are aligning themselves with brands that represent values they care about. As Positive Luxury’s Predictions Report identifies, it’s imperative that jewellery brands harness the power of those responsible practices to drive consumer engagement in order to stay ahead. According to the report, sustainability is increasingly viewed holistically to encompass interconnected issues related…
Building a community is key to connecting with consumers online, experts reveal
Positive Luxury’s 2018 Predictions Report revealed that ‘influence through emotions’ will drive luxury jewellery sales this year. While this can easily be achieved in an in store environment where jewellers are face to face with their customers, how can brands and retailers connect with shoppers on digital platforms? One way this can be done is…
TOP FIVE: Key trends every luxury business should know about
In Positive Luxury’s 2018 Predictions Report, the ethical trademark platform shares the key industry take-away’s from 2017, which will drive sales in today’s tough marketplace… Millennials are no longer a niche audience, they represent $2.5 trillion in spending power and will be the dominant force by 2020. Being a responsible citizen matters to today’s consumers.…
‘Influence through emotion’ will drive luxury jewellery sales in 2018, new report reveals
The influential power of emotion will increasingly drive sales in 2018, states Positive Luxury in its 2018 Predictions Report. If 2016 was the year where storytelling was the buzzword, and 2017 was dominated by the idea of truth, ethical trust mark platform, Positive Luxury, says “influence through emotion” will be the concept to watch out…
Ethical brand collaborates with Anastacia to raise money for Cancer Research UK
Ethical jewellery brand Arctic Circle Diamonds has partnered with singer-songwriter Anastacia on a limited-edition bracelet for charity. In collaboration with Positive Luxury, 100 bracelets will be available for consumers to purchase, with all proceeds going to Cancer Research UK to fund life-saving research specifically into breast cancer. Speaking about her commitment to the cause, Anastacia…
VIDEO: Forevermark discusses ethical diamond practices
A representative from diamond jewellery brand Forevermark joined Positive Luxury’s ‘Positive Week’ to discuss the benefits of being a brand that cares in the luxury industry. During the event, which was designed to promote ethical practices in business, head of communications for Forevermark, Jo Blake, participated in a debate with Daniella Vega, head of sustainability at…
EXCLUSIVE: Lab-grown diamonds win transparency debate, argues Stephen Webster
British jewellery legend and MBE, Stephen Webster, has given a vote of confidence in support of laboratory-grown diamonds, saying synthetics are more sustainable than their natural counterparts. Mr Webster, creative director of the eponymous brand, was part of Positive Luxury’s guest panel during Positive Week. While the jeweller, who has stores in the UK and…
GUEST COLUMN: A positive outlook for the luxury jewellery sector?
Diana Verde Nieto, chief executive officer, Positive Luxury What makes a luxury product like jewellery desirable in 2017 is very different to what made an item a must-have even five years ago. As the world around us changes at what feels like a dizzying pace, the luxury industry does too. Last month, Positive Luxury released…
SVP Jewellery supports Fashion Targets Breast Cancer
SVP Jewellery has announced the launch of a brand new collection, designed in support of Fashion Targets Breast Cancer’s 20th anniversary celebrations. The new Mono Switch range sees the British jewellery brand collaborate with TV presenter Antonia O’Brien to support Fashion Targets Breast Cancer, which raises vital funds for Breast Cancer Now’s pioneering research. 30%…
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