Tag Archives: shopping habits

GUEST COLUMN: ‘Men buy, women shop’ – how does this old adage translate online?

GUEST COLUMN: ‘Men buy, women shop’ – how does this old adage translate online?

Words by Gary Ingram, chief executive officer, The Diamond Store In e-commerce, giving your customers an efficient online shopping experience is believed to be a key element of success. However, while a fast checkout funnel is vital for not losing sales, streamlining every aspect of your customer’s journey may not always get the best results. Why?

Authenticity cited as key driver of diamond sales among millennials

Millennials are adopting a ‘less is more’ mentality when it comes to purchasing high-end goods, according to a new study. The study, from American company Real is a Diamond, found that 89% of participants look for authenticity when buying luxury items such as diamonds. It also identified that 94% of the highest earning millennials prefer

Jewellery retailers profit from UK’s smartphone addiction

The UK is becoming a nation of smartphone shoppers, with more consumers from the UK opting to hit the January sales on mobile devices than those from other regions around the world. In a sign that jewellery brands need to think increasingly about their e-commerce capabilities, new research indicates that UK buyers are more inclined

High streets and retail parks enjoy footfall uplift

High streets and retails parks both witnessed a strong footfall uplift during the week commencing December 28, according to a report from retail footfall analysts Springboard. Springboard have released figures showing high streets enjoyed a strong footfall uplift on ‘Take Back Tuesday’ and Saturday January 2 2016, despite wet weather. A rush to return and exchange

79% of consumers favour bricks and mortar for costume jewellery purchases

The majority of costume jewellery shoppers buy in bricks and mortar stores over online, reports a new survey by The Market Creative. As part of its #weasked100shoppers tool, brand and retail marketing experts The Market Creative asked 100 female shoppers about their last costume jewellery purchase to help retailers and brands better understand how they

Consumer attitudes toward Black Friday evenly split

Results from eDigitalResearch and IMRG’s latest consumer insight shows that attitudes toward Black Friday remain very evenly split in the run up to the one day sales event. The survey of 2,030 online shoppers found that while 31% of shoppers either ‘like’ or ‘love’ major discount events such as Black Friday, a further 30% ‘don’t

Retailers failing to halt suspicion over data privacy

Retailers have been warned they face a massive battle to win customers’ trust after a report published today found that an overwhelming majority of shoppers harbour concerns over data privacy issues. The study from Capgemini Consulting reveals that 93% of all consumer sentiment was negative when it came to retailer privacy, with data security and

Retailers don’t meet needs of maturing consumers

A study by management consultancy A.T. Kearney has found that retailers and manufacturers across the globe are failing to meet the specific needs of the massive, growing and global ageing population. A.T. Kearney interviewed 3,000 people in 23 countries to find out what mature consumers are looking for in retail stores and from consumer goods

Retailers don’t meet needs of maturing consumers

Study of 3,000 people shows quality, clarity and friendliness are key. A study by management consultancy A.T. Kearney has found that retailers and manufacturers across the globe are failing to meet the specific needs of the massive, growing and global ageing population. A.T. Kearney interviewed 3,000 people in 23 countries to find out what mature

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