Professional Jeweller catches up with the trade’s digital-first power players to discuss buying trends and new innovations.
EXPERT ADVICE: How jewellers can turn Facebook likes into sales
David Glenwright, head of social media training at JC Social Media, explains how jewellery retailers can make their social media sparkle.
GUEST COLUMN: How a focus on social media has helped byBiehl hit the ground running
Brand’s founder shares how an active strategy has helped UK retailers win instant sales.
REVEALED: How is Astley Clarke securing sales and building brand awareness online?
We catch up with head of e-commerce, Emma Duff, to find out how the British jewellery brand has been winning sales through digital innovation…
TOP TIPS: What are jewellery firms doing to engage with consumers on social media?
We unpack what the top companies are doing to influence UK shoppers on social channels.
REVEALED: The Professional Jeweller Reach List 2018
Your definitive guide to the jewellery brands and retailers with the biggest online reach and digital influence over UK shoppers.
Pandora racks up over two million Facebook likes in 12 months
The jewellery giant continues to secure the greatest social media influence in the UK.
TOP FIVE: Companies to follow on Instagram for business inspiration
Communications consultant, Becky Güth, highlights five accounts the jewellery trade should keep an eye on.
REVEALED: What consumers want from jewellery brands on social media
Companies that are funny, friendly and honest online are more likely to win business, study finds.
Editor’s View: “Younger customers will not shop in a store with no online presence”
As November is an important month for online retail, our editor looks at the need for jewellery firms to have a digital platform.
