PJ editor, Stacey Hailes, takes a look at what the jewellery trade can learn from health and beauty firms.
As shopping directly through social media becomes either, jewellers need to pay attention to this new form of digital e-commerce.
social media
Personal branding — it’s a phrase that invokes feelings similar to the ingestion of marmite. One either loves it or
Online jewellers are losing out on additional revenue by not utilising simple methods to capture sales from potential customers, new
Social commerce is the use of social media in the context of e-commerce transactions. In other words, it's using platforms
While many international jewellery brands might not want to enter the UK market in the thick of uncertain times, byBiehl took the plunge and has been reaping the rewards of its bravery. Here, founder Charlotte Biehl, reveals plans to build on the company’s current momentum.
Words by Pragma With Millennials set to be the highest-spending generation globally from 2020 and Gen Z already making up
The social media site has introduced a 'checkout' button which will transform the way consumers buy online.
What can the jewellery industry learn from one of the biggest failures in music festival history?
Independent jewellers report a shift in consumer attitudes towards customer service and social media
The Company of Master Jewellers has revealed the results of its annual Christmas trading survey.