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GET TO KNOW: Pandora’s new way of charming consumers

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Pandora has undergone a major brand overhaul, which includes a new visual identity and updated store design. This is the brand’s biggest transformation to date,...

“In this ever fast changing world we live in, we simply lost brand relevance...

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Pandora has undergone a major brand overhaul, which includes a new visual identity and updated store design. This is the brand’s biggest transformation to date,...

Pandora launches gold-plated jewellery collection

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Jewellery giant Pandora has today launched its very first selection of gold-plated jewellery. As part of Pandora's mission to become a 'full jewellery' brand, the...

Pandora CCO highlights shift in consumer buying trends

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Pandora's chief creative officer Stephen Fairchild says one of the biggest changes in the fashion jewellery industry is the way consumers have now become...

Pandora launches new multifaceted marketing campaign

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In celebration of the jewellery giant's SS17 collection, Pandora has launched a new multifaceted marketing campaign entitled 'DO'. As Pandora takes more steps towards reducing...
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