Tag: storytelling
GUEST COLUMN: Make storytelling part of your 2021 brand strategy
Jewellery copywriter, creative consultant and award-winning designer Siobhan Maher talks about the often-overlooked importance of storytelling in creating a successful brand.
Below, the two-time Professional...
Editor’s view: “It’s about unlocking something that resonates with the consumer”
The art of storytelling is a key part of the buying experience, our editor learns
OPINION: The most creative storytellers own the online jewellery retail world
Guest column by Gary Ingram, chief executive officer, TheDiamondStore.co.uk
Storytelling is an ancient art. Great stories captivate our attention, make us feel strong emotions and can...