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GUEST COLUMN: Make storytelling part of your 2021 brand strategy

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Jewellery copywriter, creative consultant and award-winning designer Siobhan Maher talks about the often-overlooked importance of storytelling in creating a successful brand. Below, the two-time Professional...

Editor’s view: “It’s about unlocking something that resonates with the consumer”

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The art of storytelling is a key part of the buying experience, our editor learns

OPINION: The most creative storytellers own the online jewellery retail world

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Guest column by Gary Ingram, chief executive officer, TheDiamondStore.co.uk Storytelling is an ancient art. Great stories captivate our attention, make us feel strong emotions and can...
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