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Major changes at Swarovski with new brand identity and 28 new concept stores

Swarovski is introducing a slew of changes to the brand image, all under the guidance of creative director Giovanna Engelbert. The first change is an...

GALLERY: Swarovski extends Black Friday deals for two-week window in a bid to drive...

Jewellery brand Swarovski is offering its Black Friday discounts for almost two weeks this November. The Austrian brand and retailer, known for its fine jewellery,...

Swarovski x Wonder Woman collections take flight in advance of December movie release

Fans can expect bracelets, necklaces, a double ring, pavé hoops, a mesh cuff and more from the two new collections

GALLERY: Swarovski looks to #SparkDelight with Christmas collections

Company debuted the #SparkDelight campaign earlier this year, asking fans to engage via the brand's social media channels for its 125th anniversary

GALLERY: Swarovski hopes to entice Christmas shoppers with massive jewellery offer

Jewellery, watch and crystal specialist Swarovski is selling all of its jewellery and watches as part of a new limited-time promotion until November 1. The...

Swarovski captures unseen magic moments with latest campaign

Swarovski has launched its FW20 #SparkDelight campaign featuring Candice Brathwaite, Louise Pentland and Nadiya Hussain. The jewellery brand said the campaign will bring to life...

Twist and shout with the new Swarovski 125th anniversary collection

The new Twist range sees Swarovski turn back to its trademark blue for pieces perfectly paired with evening wear

Swarovski ‘sparks’ new social media campaign and calls for customers to get involved

Swarovski has launched a new social media campaign, in which it is asking customers to share photos of what has kept them happy during...

GALLERY: Swarovski’s first UK Crystal Studio store in pictures

Swarovski unveiled its very first Crystal Studio to the UK at the end of July, and now the brand has released more pictures of...

Swarovski introduces ‘Crystal Studio’ concept to the UK

The brand opened its first Crystal Studio in Milan late last year as a means of celebrating its 125th anniversary, with more following in Paris, Beijing, Shanghai and now London.