Tag Archives: The Diamond Store

REVEALED: How has business been this year for the jewellery industry’s online retail giants?

REVEALED: How has business been this year for the jewellery industry’s online retail giants?

Professional Jeweller catches up with the trade’s digital-first power players to discuss buying trends and new innovations.

OPINION: It’s time to commit to age diversity

Guest column by Gary Ingram, chief executive officer, TheDiamondStore.co.uk I began this series of opinion articles in May with a conversation about age, so it feels appropriate to end the run on the same topic this month. The average age for retirement now in the UK is between 66–70. UK Commission for Employment and Skills (UKCES)

OPINION: The most creative storytellers own the online jewellery retail world

Guest column by Gary Ingram, chief executive officer, TheDiamondStore.co.uk Storytelling is an ancient art. Great stories captivate our attention, make us feel strong emotions and can motivate us to take action. We only need to look at the current political landscape to see how powerful stories are, and how, when told right, they can shape opinions,

OPINION: Seven habits of a successful online jewellery retailer

Guest column by The Diamond Store chief executive officer, Gary Ingram The job of online jewellery retailers has never been so tough. The cost of acquiring customers and in particular Google clicks have soared. Brexit looms. Modern customer expectations and the social media landscape are forcing us to do more with less. To combat the

GUEST COLUMN: ‘Men buy, women shop’ – how does this old adage translate online?

Words by Gary Ingram, chief executive officer, The Diamond Store In e-commerce, giving your customers an efficient online shopping experience is believed to be a key element of success. However, while a fast checkout funnel is vital for not losing sales, streamlining every aspect of your customer’s journey may not always get the best results. Why?

GUEST COLUMN: Marketing jewellery to millenials as a 50+-year-old CEO

Words by Gary Ingram, chief executive officer, The Diamond Store Marketing to millennials is confusing. A headline in the Guardian in March 2017 proclaimed, Marrying millennials are giving the finger to diamond rings. Through the year, many big publications like The Economist, Huffington Post and Forbes echoed this message. Then last month the Financial Times published

FEATURE: Seven myths about online jewellery retail

As smartphone touch payments are beginning to replace credit cards, and shopping from an iPad gets easier and easier, there is no doubt that the industry is experiencing a digital retail revolution. However, while at first glance e-commerce seems to offer a low barrier of investment entry and limitless global opportunities, it also comes with

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