Tag: The Diamond Store
REACH LIST 2019: Top five specialist e-tailers
Watch Shop stays top in the specialist e-tailers category, with 48% of traffic coming from the United Kingdom alone.
Unsurprisingly, the majority of traffic comes...
OPINION: Personalisation is essential for 2019 Christmas readiness
The Diamond Store CEO reveals why the key to unlocking personalisation is data.
GUEST COLUMN: Three problems buyer personas can resolve in jewellery retail
The Diamond Store CEO reveals how building buyer personas can help bolster business.
GUEST COLUMN: The hybrid consumer: a new opportunity for jewellers in 2020?
Words by Gary Ingram, CEO, TheDiamondStore.co.uk
It’s only July, but jewellery retailers already have their sights on Christmas and the year beyond.
On that note, I...
TOP TIPS: How British-based online jewellers can get ready for Brexit
The Diamond Store chief exec looks at what industry professionals can do to minimise disruption.
OPINION: Buying journey mapping helps alleviate customers’ pain points
By Gary Ingram, TheDiamondStore.co.uk
Today’s online jewellery shoppers have high expectations. They look for easy web navigation, high-quality products, accurate sales information and great prices....
GUEST COLUMN: GDPR one year on… what’s been the impact for online jewellers?
Words by Gary Ingram, TheDiamondStore.co.uk
We all remember the hype running up to May 2018, when the GDPR came to force. But what has been...
REVEALED: How has business been this year for the jewellery industry’s online retail giants?
Professional Jeweller catches up with the trade's digital-first power players to discuss buying trends and new innovations.
REACH LIST 2018: Top five specialist e-tailers
A strategy in place to drive sales through social has seen this winner blow the online-only jewellery retail market.
OPINION: It’s time to commit to age diversity
Guest column by Gary Ingram, chief executive officer, TheDiamondStore.co.uk
I began this series of opinion articles in May with a conversation about age, so it feels...