Professional Jeweller catches up with the trade’s digital-first power players to discuss buying trends and new innovations.
REACH LIST 2018: Top five specialist e-tailers
A strategy in place to drive sales through social has seen this winner blow the online-only jewellery retail market.
OPINION: It’s time to commit to age diversity
Guest column by Gary Ingram, chief executive officer, TheDiamondStore.co.uk I began this series of opinion articles in May with a conversation about age, so it feels appropriate to end the run on the same topic this month. The average age for retirement now in the UK is between 66–70. UK Commission for Employment and Skills (UKCES)…
OPINION: The most creative storytellers own the online jewellery retail world
Guest column by Gary Ingram, chief executive officer, TheDiamondStore.co.uk Storytelling is an ancient art. Great stories captivate our attention, make us feel strong emotions and can motivate us to take action. We only need to look at the current political landscape to see how powerful stories are, and how, when told right, they can shape opinions,…
OPINION: Seven habits of a successful online jewellery retailer
Guest column by The Diamond Store chief executive officer, Gary Ingram The job of online jewellery retailers has never been so tough. The cost of acquiring customers and in particular Google clicks have soared. Brexit looms. Modern customer expectations and the social media landscape are forcing us to do more with less. To combat the…
GUEST COLUMN: ‘Men buy, women shop’ – how does this old adage translate online?
Words by Gary Ingram, chief executive officer, The Diamond Store In e-commerce, giving your customers an efficient online shopping experience is believed to be a key element of success. However, while a fast checkout funnel is vital for not losing sales, streamlining every aspect of your customer’s journey may not always get the best results. Why?…
GUEST COLUMN: Marketing jewellery to millenials as a 50+-year-old CEO
Words by Gary Ingram, chief executive officer, The Diamond Store Marketing to millennials is confusing. A headline in the Guardian in March 2017 proclaimed, Marrying millennials are giving the finger to diamond rings. Through the year, many big publications like The Economist, Huffington Post and Forbes echoed this message. Then last month the Financial Times published…
Jeweller reports 420% increase in trilogy engagement ring sales for Valentine’s Day
Online jewellery retailer The Diamond Store has reported a 420% increase in sales of Meghan Markle-inspired three stone engagement rings for Valentine’s Day. Looking ahead, The Diamond Store’s chief executive officer, Gary Ingram, believes the trilogy style engagement ring could overtake solitaires and halo rings by the end of the year. “Within 24 hours of…
FEATURE: Seven myths about online jewellery retail
As smartphone touch payments are beginning to replace credit cards, and shopping from an iPad gets easier and easier, there is no doubt that the industry is experiencing a digital retail revolution. However, while at first glance e-commerce seems to offer a low barrier of investment entry and limitless global opportunities, it also comes with…
E-tailers report spike in trilogy ring searches following royal engagement
Online jewellery retailers have reported a spike in searches for three stone rings since Prince Harry announced his engagement to Meghan Markle last Monday (Nov 27). The Diamond Store has noticed an increase in consumers looking for three-stone rings, while 77 Diamonds has already had a bespoke meeting with a client looking for a ring…
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