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INNOVATION WEEK VIDEO EXCLUSIVE: Mesmeric Distribution’s Judith Lockwood on the changing face of the...

In this special edition of the PJ Talks video series, the MD of UK Ti Sento distributor discusses lessons learned from a life in jewellery and the brand's ethos for doing business

VIDEO: How to build a jewellery empire

David Lee, the CEO and chairman of Hing Wa Lee Group, says that face-to-face business deals are crucial to success even in the post-lockdown selling environment

PJ TALKS: Sif Jakobs Jewellery sees online sales soar in lockdown

PJ speaks with the namesake founder of Sif Jakobs Jewellery to find out what the brand has been up to during lockdown and what retailers can expect from AW20 designs

Raw Pearls releases first online training video comparing natural and synthetic pearls

Pearl jewellery supplier has launched the first instalment of its web-based training programme

VIDEO: Fred Bennett turns to film in a bid to rejuvenate promotional campaign

To showcase the brand new Fred Bennett range Gecko has produced a promotional film to accompany the latest collection.  With online video now one of the...

VIDEO EXCLUSIVE: The inaugural Professional Jeweller Awards

The inaugural Professional Jeweller Awards celebrated innovation and success in the industry last week – and with the cameras rolling all night we can...

WATCH: Chaumet collections grace the screen in new campaign

Fine jewellery brand Chaumet has released a new video marketing campaign which tells the story of the Parisian Maison. It is described as: “A dreamlike...

Video ads can be key to getting millennials to spend more on jewellery

One in five millennials are more likely to purchase a product or service after watching a video advert, a new report has found. The research,...

VIDEO: Anakao showcases new range in Temptation film

Recently launched jewellery brand Anakao has unveiled a short film entitled Temptation. The video showcases the brand’s latest jewellery collection Timeless. Each timeless item has been...

Assay Office Birmingham unveils relocation video

Assay Office Birmingham has launched a video that follows its relocation to its new state premises on Moreton Street, in the heart of the...