Pearl jewellery supplier has launched the first instalment of its web-based training programme
VIDEO: Fred Bennett turns to film in a bid to rejuvenate promotional campaign
To showcase the brand new Fred Bennett range Gecko has produced a promotional film to accompany the latest collection. With online video now one of the most effective methods of marketing, jewellery supplier Gecko has fully embraced the idea of making branded content to promote its collections. In addition to using the video content as part…
VIDEO EXCLUSIVE: The inaugural Professional Jeweller Awards
The inaugural Professional Jeweller Awards celebrated innovation and success in the industry last week – and with the cameras rolling all night we can now bring you exclusive footage of the event. More than 250 professionals were in attendance at the ceremony, with the winners voted for by the industry in an online poll. Scroll…
WATCH: Chaumet collections grace the screen in new campaign
Fine jewellery brand Chaumet has released a new video marketing campaign which tells the story of the Parisian Maison. It is described as: “A dreamlike introduction in the steps of Empress Josephine at the Malmaison leads to the lighthearted promenade of a young couple through Paris, between past and present, nature and culture.” Featuring…
Video ads can be key to getting millennials to spend more on jewellery
One in five millennials are more likely to purchase a product or service after watching a video advert, a new report has found. The research, conducted by video production company Groundbreak Productions, which surveyed 1,000 consumers in the UK, also revealed the kinds of video adverts that consumers enjoy. 42% of consumers like video adverts…
VIDEO: Anakao showcases new range in Temptation film
Recently launched jewellery brand Anakao has unveiled a short film entitled Temptation. The video showcases the brand’s latest jewellery collection Timeless. Each timeless item has been individually hand-crafted for the optimum perfection; each gemstone cut and polished to reveal its unique inner beauty; each chain, ring, band and setting carefully and expertly shaped to create…
Assay Office Birmingham unveils relocation video
Assay Office Birmingham has launched a video that follows its relocation to its new state premises on Moreton Street, in the heart of the Birmingham Jewellery Quarter. The video, presented in both a 10 minute long version and shorter version, follows Assay Office Birmingham staff and its various services – including hallmarking, valuations and laboratory…
Hockley Mint launches Fairtrade promotional short film
British jewellery manufacturer Hockley Mint will launch an original filmed commercial to promote Fairtrade Gold, to be broadcast during the International Jewellery London (IJL) show in Olympia from Sunday September 6. Shot and produced by Birmingham filmmaker and photographer Andy Pilsbury, the video was filmed at an artisanal gold mine in Tanzania that’s soon to…
T H March launch video to highlight the need for expert valuations
Jewellery insurance experts, T H March, have launched an animated film aimed to explain exactly why expert jewellery valuations are needed when insuring valuable jewellery and watches. The animation can be viewed as a standalone three and a half minute film or as three separate shorter films that focus on specific questions such as: Why…
Pandora unveils life journey-inspired TV campaign
Pandora has launched a brand new, global TV advertising campaign titled ‘Wherever life takes you, take it with you’, as it seeks to link the buying of jewellery with the little – or big – moments in life. The TV campaign is made up of 27 different scenes that will be run as part of…
