Brand’s bracelets go pink to raise money for charity.

London-based brands Tateossian and Assya London have each launched bracelets in support of Breast Cancer Awareness Month, of which proceeds from sales will be donated to breast cancer charities.

Tateossian has launched a pink version of its signature Silver Pop Scoubidou leather bracelet for the cause, while Assya London has made a gold vermeil and garnet bracelet with an engraved tag featuring the word Love, made exclusively for online retailer My Flash Trash.


Robert Tateossian said he was thrilled to be working with Breast Cancer Care. “The work they do, and the support they offer from diagnosis through to treatment is essential for those affected by cancer,” he added.

The Tateossian bracelet retails for £110 with 20% of the price going to Breast Cancer Care. Assya London’s bracelet was launched last Wednesday and features a string of dark pink garnets. Ten percent from the sale of each Assya London Love Bracelet will be donated to Breast Cancer Care.

The Assya London bracelet is already being worn by the charity’s ambassadors Lisa Snowdon and Penny Lancaster-Stewart.