London jewellery brand Tateossian has launched its new website as part of its ongoing 30th anniversary celebrations.

The brand, founded by Robert Tateossian in 1990, hopes the move will improve its customer experience, especially as lockdown restrictions continue to tighten and e-commerce becomes more important for retailers.

The new website features all of the Tateossian London jewellery collections, on a “sleek, modern platform” that has been “designed with customer’s shopping needs in mind”, according to a statement from the brand.


Tateossian has doubled down on creating an immersive online experience, including multiple angle images of pieces and a simple checkout.

The first shoppers on the website will also be rewarded with a limited edition, sterling silver nugget bracelet, that has been specially designed to celebrate the launch.

The brand also said that the site will feature the new season designs, with signature gear designs and brooch collections hitting the website in the coming months.