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Tatty Devine collaborates with Moomin Characters for new collection launch

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Tatty Devine has joined forces with Moomin Characters to release a new jewellery collection featuring the beloved Finnish characters.

The collaboration, which launches today, includes necklaces, earrings and brooches each with design elements inspired by Moominvalley, the world created by Finnish artist and illustrator Tove Jansson in the 1940s.

Characters such as Moomintroll, Snorkmaiden and Little have been immortalised in Tatty Devine’s signature glossy laser cut and layered acrylic.

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The collection also features delicate floral motifs, hand-penned by Jansson herself, digitally printed to appear “as though they’ve jumped from the pages of a well-thumbed Moomins book.”

The capsule collection launches online and instore today, with a celebratory event at the Tatty Devine Seven Dials store on October 26th, when celebrity nail artist Lee Moore will be in-store giving fans ‘Moomin Manicures’.

Inspired by Moore’s ornate Moomin nails created for Moominvalley actress Rosamund Pike at its premiere in Helsinki earlier this year, fans will be able to choose from a selection of Moomin-inspired colours and designs at just £10 per person.

Sophia Jansson, creative director of Moomin Characters and niece of Tove Jansson, said: “Moomin and Tatty Devine share a significant fan base of cool, young women who love the bright and the bold and who cherish craft, design and creative integrity.

“I know that Tove, who was herself both an artist and a businesswoman, would greatly admire what Harriet and Rosie have achieved whilst staying totally true to their own vision. We are delighted to be collaborating with them on this beautiful range.”

Rosie Wolfenden MBE and Harriet Vine MBE, the founders of Tatty Devine, said of the collaboration: We have always greatly admired Tove, so to visit her studio and meet her niece Sophia was a real privilege and a source of inspiration.

“There is a natural synergy in the underlying messages of friendship and love that flow through both of our creations. We can’t wait to reveal this collection to a whole new generation of Tatty Devine and Moomins fans, and we can’t wait to wear it!”

Tags : collaborationMoomin CharactersMoominsproduct launchTatty Devine
Patrick Cremona

The author Patrick Cremona

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