Hot 100 designers collaborates with Triumph to drive bra sales.

Lingerie company Triumph International has partnered with London jewellery brand Tatty Devine on a special offer for it customers.

For the next 12 days, Triumph will be offering a free Tatty Devine tape measure necklace to visitors who spend £60 or more in store.


The tape measure necklace is an update on Tatty Devine’s original tape measure brooch, which formed part of the label’s SS03 collection. The rosette is made by hand from a tape measure, featuring the Tatty Devine logo and metal detailing.

A white version of the necklace currently retails on Tatty Devine’s website for £30.

The brand’s founders Harriet Vine and Rosie Wolfenden were this year named Professional Jeweller Hot 100 Trailblazers for their work against large firms copying designer jewellery on the high street.