The London-based jeweller Taylor and Hart has launched a campaign focused around asking the consumer if their jewellery truly reflects their unique story.
The ‘Are you wearing someone else’s engagement ring’ campaign will run for a four-week period, aiming to show consumers the possibilities of creating a ring that captures their stories.
Launched in November 2018, the campaign doubled the brand’s website traffic.
Taylor and Hart will launch the campaign in underground stations across London as well as in offices around the City of London.
The company said: “As a company that focuses on bespoke jewellery, it’s important for them to communicate our mission of bringing each customer’s story to life to express their own individuality and history.”