The London-based jeweller Taylor and Hart has launched a campaign focused around asking the consumer if their jewellery truly reflects their unique story.

The ‘Are you wearing someone else’s engagement ring’ campaign will run for a four-week period, aiming to show consumers the possibilities of creating a ring that captures their stories.

Launched in November 2018, the campaign doubled the brand’s website traffic.

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Taylor and Hart will launch the campaign in underground stations across London as well as in offices around the City of London.

The company said: “As a company that focuses on bespoke jewellery, it’s important for them to communicate our mission of bringing each customer’s story to life to express their own individuality and history.”