Technomarine injects sport into Cruise collection


Splashes of colour add energy to Cruise family of sport watches.

Technomarine is inviting retailers at BaselWorld to witness the unveiling of its newest Cruise Sport collection, which will launch to the public in May.

Cruise has been the pillar of the TechnoMarine brand since it splashed onto the scene in 1997.

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Today, the themes that are at the core of the brand—technique and aquatic pursuits—will be more important than ever. Bold, daring designs will draw attention, but not overpower. Intelligent use of color will indulge the spirit, but won’t overwhelm.

Technomarine suggests that the Cruise Sport’s sleek design will make it as easy to wear in the board room as on a diving expedition.

Cruise Sport’s stealth black form is punctuated by subtle pops of color along the bezel, minute hand and tachymeter.

Carefully selected shades of white, blue, fuchsia, green, and orange maintain the brand’s energetic attitude, whilst accommodating a desire to wear the watch regardless of climate or season.

The re-designed bezel takes a smoother, less frenetic form. Wider hands allude to a strong, commanding sense of purpose, reflective of the brand’s technical merit. The re-envisioned dial, rendered in 3D, has new depth and added impact, says Technomarine.

Three models will be released, the Cruise Sport 40mm 3 Hands in black or white silicon; the Cruise Sport 40mm Chronograph with blue, pink or white accents; and the Cruise Sport 45mm Chronograph with white, green, blue or orange accents.


Tags : chronographsportTechnomarine
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