Licence sales up 20% as US sales improve.

Ted Baker’s licensing division, which includes its branded watches, has grown in-line with expectations to £3 million in the 28 weeks to October 14.

Ted Baker’s total licence sales rose 19.8 percent, up from £2.5 million the previous year.


Ted Baker said that the improvement was largely due to a full contribution in the period from its US product licences signed directly with companies who had previously held product sub-licences with Hartmarx Corporation.

In its overall results, Ted Baker reported total retail sales up 17.2 percent with UK and European sales jumping 14.4 percent to £64.2 million. Sales at its wholesale division were also up, rising 6.3 percent driven by a strong US performance.

Ted Baker chief executive and founder Ray Kelvin said: “This is a strong performance for the first half of 2010. We continue to expand the Ted Baker brand in new and existing territories, whilst maintaining our focus on design, quality, innovation and attention to detail.”