Boho House Tenby has become the first UK stockist of Dutch jewellery brand, iXXXi.

The store is owned by Emma McMillian and hosted a launch day to celebrate the brand’s arrival last week.

McMillian said customer response to the new offering has been ‘overwhelming’ so far and she hopes to extend the iXXXi collection to her second store – Boho House Saundersfoot, as a result.

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She tells PJ: “We are absolutely delighted to be the first UK retailer to stock iXXXi jewellery. It’s a gorgeous, affordable collection of jewellery and the endless combinations mean that there is a unique piece of jewellery for everyone for every occasion.

“The response from our customers has been overwhelming. They love the inspiring designs and uniqueness and many customers are already returning to add to their iXXXi collections. We are really excited to be a part of iXXXi’s journey and wish them every success in the UK.”

iXXXi is a Watchit11 company, selling rings and other jewellery. The consumer can choose from a large collection of fillrings, which can be placed on each base ring.

Besides iXXXi jewellery, there are also two other brands, iXXXi Men and Brace.

iXXXi Men has been designed specifically for men. This collection contains interchangeable rings, necklaces, pendants and bracelets made of stainless steel and genuine leather.

Brace is a collection for both women and men focused on handmade leather bracelets.

iXXXi has developed a strong international presence, operating through partners and distributors in 16 countries, including in the Netherlands, France, Germany, Switzerland, Poland, Spain, Portugal and Greece.

The brand recently came on board to sponsor the 2021 Professional Jeweller Awards, supporting the Independent Fashion Jeweller Retailer of the Year (few than 5 stores) category.

To find out more about becoming a stockist of iXXXi, contact Jo Mclenaghan, Brand Manager UK, IXXXI Jewelry Limited.

e-mail: jo@ixxxi-jewelry.com

website: www.ixxxi-jewelry.com

Phone: +44. (0) 7340.458467