Jersey Pearl sister brand wins sales totalling £157k in one day.
Jersey Pearl sister brand Tenerife Pearl has achieved a record at its standalone store, making sales of €188,976 (£157,765) in one day.
The brand, which operates a flagship store in southern Tenerife, recently celebrated its 17th anniversary with a sale event.
The store’s retail team sold 20 VIP tickets offering early entrance to the sale for €50 (£41) each, raising €1,000 (£835) for a local cancer charity.
Mike Taylor, group director of Jersey Pearl and Tenerife Pearl, said: “The anniversary event started as a sale day for friends and family of those that work for the company, but since opening it up to the public a few years ago it’s grown into an island phenomenon.
“Selling tickets to local VIPs, giving them early access to the sale of big ticket items helped to garner excitement, whilst raising money for charity. We’re hugely impressed with the team in Tenerife, and delighted to see our pearls creating such a stir in the Canary Islands.”