Luxury brand targets younger generation of fine jewellery customers.

Fabergé has employed the legendary photography talents of Mario Testino for its advertising campaign that kicks off this Spring.

The black and white images feature Josh Fabergé epitomising the new generation of customers that the brand aims to reach.


The shoot was styled by Carine Roitfeld, and also features Mélanie de Pouqueville, Nina Flohr and Sophia Flohr, who are all friends of Josh.

“We wanted to celebrate ‘la jeunesse doree’ with this campaign and make Fabergé relevant to a younger audience. Josh Fabergé, whose mother Sarah Fabergé heads up our Fabergé Heritage Council, was an obvious starting point for us.

“We invited Josh and his friends to discover Fabergé for themselves, engaging with the jewellery, mixing it up and layering the pendants however they like. The result is a compelling image that tells the story of a new generation reinterpreting Fabergé for their contemporaries,” said Fabergé creative and managing director, Katharina Flohr

The new black and white visuals will run in Spring issues of niche, trend-driven titles in key international markets. The campaign features Les Favorites de Fabergé – a collection of fine jewellery egg pendants that introduces a more accessible price point for young Faberge devotees.

The new generation campaign complements Fabergé’s inaugural advertising campaign, also shot by Mario Testino, which broke in November 2011 promoting the company’s high jewellery range.