Silver jewellery has been created with costume jewellery prices.

The Genuine Gemstone Company has launched a new website,, offering fashion-led silver and gemstone jewellery collections with price points upwards of £10.

The new site follows the company’s recent launch Gemporia, a site that has both ready to wear gemstone jewellery in silver and 9ct gold, and an auction area where shoppers can bid on new products.

Advertisement is a more fashionable offer from The Genuine Gemstone Company, providing shoppers with "a viable alternative to costume jewellery" with silver stacking rings, rough-cut cocktail rings, gemstone bangles and drop earrings.

A statement from The Genuine Gemstone Company said: "The result is style conscious and fairly priced jewellery without any fakery. Quality and ethics are at the core of the brand, which aims to benefit those who contribute to making as well as those who buy and wear the jewellery… Keeping it real is the ethos behind this brand and not only does it reference the product and pricing but also their straightforward mentality."

The site has also been designed to be compatible with desktop, mobile and tablet devices, with editorial-style stories and imagery across the website’s pages.