TH March has announced a revamp of the brand identity as it looks to the company’s next stage of evolution.

This will include a new logo, website enhancements and refined messaging, a statement said, along with an updated art style.

TH March is the largest firm of specialist jewellery insurance brokers in the UK, founded in 1887.

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Neil McFarlane, group CEO, commented: “While we wanted to continue to visually reflect the high standards we’re known for – proven through our Chartered Insurance Broker status and consistent customer feedback – as well as reinforce our heritage, consumers have radically changed the way they interact with brands.

“We’ve reimagined and refined the brand to have a clear and contemporary identity and this moment now marks the next chapter for the company as we set out a vision for further growth and expansion.

“The brand refresh has aligned to our transformation plans and really stands out as distinctive in the market.”

Find out more about the company and what it offers to jewellery businesses below in an exclusive interview with group CEO McFarlane:

INNOVATION WEEK Q&A: TH March Group CEO Neil McFarlane on surviving the pandemic and the future of the industry