Jewellery brand The Alkemistry has added three new female jewellery designers to its portfolio of collections.

The jewellery of designers Poppy Finch, Ginette NY, and Pamela Love is now available to buy from the Alkemistry’s website and Covent Garden flagship.

The multi-brand jewellery concept always aims to support small, independent companies and women when partnering with other brands.


Poppy Finch is a sustainable Vancouver brand founded by Amanda He.

Ginette NY is a brand dedicated to female empowerment, much like The Alkemistry.

Finally, Pamela Love is inspired by American folklore and tradition as well as early American and Mexican silver working traditions.

The collections are now available from The Alkemistry’s Floral Street flagship.

The Alkemistry founder, Kirstie Gibbs, said: “When welcoming new brands to our portfolio it is important we share the same philosophies, so are delighted to be working with these three new brands. Each one encapsulates our brand values of female empowerment, sustainability and meaningful luxury.”

Previous articleStephen Webster’s world-first tech trial funnels online shoppers in-store
Next articleGembridge looks to set industry standard for ethics and transparency in gemstone trade