A parent and child will soon be able to book in for piercings together with the multi-brand luxury concept, The Alkemistry.

The Alkemistry’s London flagship boutique on Floral Street will offer a ‘Minnie’ package when it reopens on 12 April (government guidance permitting).

Children aged 7-16 will be offered a “calming” first piercing experience in the £55 package.

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It includes two piercings for the child, along with aftercare, a Polaroid photo of the parent and child, and a complimentary piercing for the parent.

The Alkemistry will even offer the child a fruit drink on arrival and a piercing certificate afterwards, it said.

Bookings can be made on the company’s website, either at the flagship Covent Garden store or at The Alkemistry’s Harvey Nichols piercing station.

The business has had a successful last 12 months, even outperforming its 2019 financial performance during the first lockdown. Read more below:

Lockdown “one of the best things” that could have happened to the business, says The Alkemistry founder