Gemporia offering jewellery priced lower than high street.
The Genuine Gemstone Company has created a new website, Gemporia, targeting an international client base with jewellery that it says offers exceptional value with prices up to 57.5% less than the high street.
The new site has been dubbed a natural progression by the Genuine Gemstone Company. Through Gemporia it is hoping to create a global online destination for luxury and affordable jewellery, with a wide product mix that will appeal to just as broad a customer base.
A statement from the Genuine Gemstone Company said: "Unique to Gemporia is the ability to deliver exceptionally made jewellery at prices that are on average 57.5% lower than its high street competitors."
New product will be added to the site on a daily basis, with up to 500 new styles added each week in limited runs of 50 pieces per style.
Collections will include precious and semi-precious gemstone jewellery in silver and gold, such as colourful gemstone rings, drop earrings, rondell necklaces and diamond-set designs. The site also features information about coloured gemstones, a blog and style news. Browsers can also watch 24-hour live auction rooms that they can participate in.