Jo Stroud, owner of Mantra Jewellery and Fabulous, has made the announcement that she will be closing her only remaining store after 16 years due to changes in the retail landscape.

Fabulous in Leamington Spa will be closing its doors for the final time to give the company time to focus on e-commerce.

She wrote in a LinkedIn post: “The end of an era for me and my team. We have decided it’s time to close our last shop – Fabulous in Leamington Spa, after 16 years.


“We have loved every moment of our retail adventure, but now it’s time to focus online only. The high street has changed, our customers’ behaviour and shopping habits have changed, and we have changed.

“Fabulous will continue as an online brand, stocking many of the same brands as we did in-store. Our own brand, Mantra Jewellery, is thriving, and is already principally a digital brand. The team will continue to be based in our Leamington office, running Mantra and Fabulous online.”

She concluded by thanking the customers that have supported her brick-and-mortar ventures in Leamington Spa, as well as in Bath, Solihull and Milton Keynes over the last 16 years, before urging readers to come for the closing-down sale.