Tresor Paris has opened a wholly-owned and managed store in the heart of London’s jewellery quarter, Hatton Garden.
The store was officially opened by Hollywood legend David Hasselhoff (The Hoff), who was joined by a raft of British celebrities including Hayley Roberts and Lady Victoria Hervey.
Tresor Paris shot to jewellers’ attention in 2013 when its glittery bracelets became one of the hottest products of the year.
It has followed up that success with an evolving range of trend-led jewellery and watches selling in multiples including Beaverbrooks and Ernest Jones and scores of independents.
The Tresor Paris store, which is at the same location as the company’s head office and parent group, is part of an ongoing strategy to position the jewellery as a lifestyle brand.