The Jewellery Cut, a platform for independent jewellery designers, has ventured into e-commerce with its new online boutique in a bid to keep the industry afloat during England’s second lockdown.
While non-essential bricks-and-mortar retail will remain closed until 3 December, consumers are still able to purchase jewellery online.
Now, the platform’s many independent designers can be found online so that consumers need not go without Christmas shopping this season.
Its partners include: Deborah Blyth, Kassandra Lauren Gordon, Alison McLeod, Drutis, Libby Rak, Ruby Taglight, Max x Bex, Reframed Jewelry, Origin 31, Jasmine Ataullah, Jessica Steele, Charlotte Cornelius and Royal Asscher.
“We were so devastated when we had to cancel our usual physical shopping event, The Jewellery Cut Live in association with Fuli Gemstones, due to the pandemic,” said The Jewellery Cut co-founder, Rachael Taylor. “So too were our designers, who had been busy making unique jewels in preparation for the show.
“While we find ourselves back in lockdown and large events remain impossible to hold for the foreseeable future, we wanted to find a new way to connect our magpies with the talented jewellers who take part in our shows.”